⭐ 30 Day OTTO SOP (Part 4 of 8)

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🎯 Your Baseline Technical Checklist (cont'd 22/43)

Sidebar → Content → Scholar

Actions:

1. Enter a target keyword and a page URL

2. Click Analyze page

3. Review the metrics: content clarity, factuality, human effort, information gain, freshness, user intent, entity score, contextual flow, numerical score, query relevance, readability

4. Click View on any row to open the full analysis

Notes:

1. Scholar does not assign keywords to pages
2. Scholar does not adjust entities or the semantic map
3. Scholar only audits the content and gives improvement insights

Entities in Scholar

Purpose:

1. Shows entities detected inside the analyzed page
2. Highlights entity strength, missing entities, and relevance levels

Actions you can take:

1. Add missing entities naturally into the content
2. Strengthen weak sections with more context

What you cannot do:

1. You cannot assign primary keywords
2. You cannot resolve cannibalization here
3. You cannot save semantic updates

Scholar is a read-only analysis tool. Cannibalization is handled in Keyword Rank Tracker or Page Explorer. Semantic map updates are handled in Topical Maps.

Re-crawl Workflow After Fixing Issues

Steps:

1. Apply fixes on your website
2. Go to AI SEO → Site Audit → Overview
3. Click Recrawl****Site
4. Wait for the crawl and processing to finish
5. OTTO tasks and insights update afterward

🎯 Your Baseline Technical Checklist (cont'd 23/43)

Step 3: Content & On Page Enhancements

🎯 Your Baseline Technical Checklist (cont'd 24/43)

Path:

🎯 Your Baseline Technical Checklist (cont'd 25/43)

Left Sidebar → Content → Content Genius

Understand the Content Genius main screen

When you open Content Genius and you click Folder All Articles you’ll see:

• A folders area (usually a list or grid of folders).
• A search/filter bar to find folders quickly.
• A button like “+Create folder” in the top right.

Each folder is just a container for related content (for example: “Main Blog”, “Service Pages – US”, “Topical Cluster: SEO”, “Client X – Phase 1”).

Your goal here:

Create clear, purposeful folders so you always know where each article belongs and which site or campaign it supports, and then create your first AI generated article.

🎯 Your Baseline Technical Checklist (cont'd 26/43)

1. Create a new folder

From the main Content Genius view:

• Click Folder All Articles (top left).

• You’ll see a small form or modal to configure the folder. Depending on your account, you’ll typically have fields like:

  Folder name

What to put here:

• Use a name that clearly describes the content inside.

Examples:

• “Core Service Pages – US”– “Blog – Top of Funnel”
• “Client ACME – Phase 1 Launch”

If you see any additional optional fields, simply fill them in with detailed information.

When you’re done:

• Click****Create Settings.

Your new folder will now appear in the list. This is where you’ll create and store the articles you’ll generate in the next steps.

• Open a folder and review its articles

• Click on the folder name you just created (or an existing one).

• Inside a folder you will typically see:

  • An article list (table or cards) with columns like:
  • Titlle
  • Status (Draft, Generating, Completed, Published, etc.)
  • Last Updated
  • URL (if linked to a live page)
  • Actions (open, edit, delete, etc.)

Your goal here:

Use the folder as your “content pipeline” for that project.

• Drafts and ideas live here until they are generated.
• Completed articles stay here as your source of truth for future updates.

Continued in Part 5 →