🎯 Overview
If you are migrating from LocalFalcon or comparing tools, you may be looking for a metric equivalent to Share of Local Voice (SoLV) % — a score that shows how often a business appears in the local map pack across a grid of search points. Search Atlas does not use the SoLV label, but it offers features within its Local Heatmaps toolset that together cover the same measurement need. This article explains the concept mapping so you can work with a support agent to locate the right metrics for your client reporting needs.
🗺️ How LocalFalcon SoLV Maps to Search Atlas
LocalFalcon's SoLV % answers one core question: across a defined geographic grid, what percentage of search points show this business inside the local map pack? Search Atlas addresses the same question through features in its local ranking and heatmap tools, which provide:
- An aggregate visibility score — a single aggregated score showing how visible a Google Business Profile is across tracked search locations. This is the closest direct equivalent to SoLV % and is ideal for executive-level client summaries.
- Grid-based heatmap data — a grid-based visual showing the business ranking position at each geographic point. This is the underlying data layer that SoLV is calculated from, giving you granular, point-by-point evidence.
- Competitor comparison data — side-by-side visibility data for competing businesses across the same grid. This replicates the competitive benchmarking use case that agencies often use SoLV for when showing a client how they stack up against rivals.
📊 Using the Aggregate Visibility Score for Client Reporting
The aggregate local visibility score within Search Atlas's heatmap features is your headline metric for client reporting. It aggregates local ranking performance across all tracked grid points into a single score, making it easy to communicate progress over time without overwhelming clients with raw rank data.
To locate the correct metric and dashboard view for your specific GBP project setup, please connect with our support team — they can confirm the exact navigation path and panel label in your account. Once located, use this metric in monthly reports to show trend direction. A rising score communicates the same story as a rising SoLV: the business is earning more local map pack placements over time.
🔥 Using Heatmap Grid Data for Granular Evidence
The heatmap view provides the point-by-point geographic ranking data that SoLV is derived from. Use this when clients want to see where they rank across their target area, not just an aggregate number. The visual grid makes it straightforward to highlight strong-performing zones and identify areas needing improvement — the same storytelling use case that SoLV grid exports serve in LocalFalcon.
Because navigation paths and panel names may vary depending on your account configuration, a support agent can walk you through accessing the heatmap grid view for your specific GBP project.
🏆 Using Competitor Comparison Data
Competitor comparison features in Search Atlas allow you to place your client's local visibility alongside that of competing businesses across the same geographic grid. This directly replicates the competitive benchmarking use case of SoLV — showing not just how a client performs in absolute terms, but how they compare to rivals fighting for the same map pack placements.
When preparing to discuss this with support or to set up competitor tracking, have the following ready: the name of your GBP project, the target keywords or search terms you are tracking, and the names of the competitor businesses you want to benchmark against.
📋 What to Have Ready When Contacting Support
Because the source material for this article is a general topic label without step-by-step resolution detail, a support agent will be best placed to confirm the exact feature names, navigation paths, and panel labels in your account. To get the fastest help, please have the following information ready:
- Your GBP project name
- The specific metric or reporting view you are trying to replicate (e.g. aggregate SoLV %, grid export, competitor SoLV comparison)
- The tool you are migrating from (e.g. LocalFalcon) if applicable
- Any specific error messages or unexpected results you have encountered
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.