What This Article Covers
Search Atlas lets you benchmark your website against competitor domains across keyword rankings, traffic estimates, and content gaps. This article explains how to add competitors and use them for competitive comparisons.
How Competitors Work in Search Atlas
Competitors are added at the project level. Once added, they become available across multiple tools — including rank tracking and keyword gap analysis — so you only need to set them up once per project.
How to Add a Competitor
To add a competitor domain to your project, open your project in Search Atlas. Navigate to Site Metrics → Competitors (Organic Competitors / Paid Competitors). Enter your competitor's root domain (for example, competitorsite.com) in the input field provided. Once saved, the competitor domain will appear alongside your website data for comparison. You can add multiple competitor domains to a single project.
Comparing Competitors for Rank Tracking
Once your competitors are added at the project level, they become available inside the rank tracking area of your project. From there, you can view your tracked keywords alongside ranking data for the competitor domains you have added, allowing you to identify where competitors outrank you and where you hold an advantage.
Finding Keyword Gaps Against Competitors
The keyword gap tool is designed for competitive keyword analysis. It surfaces keywords your competitors rank for that your site does not, helping you find quick-win opportunities. Open the keyword gap section within Search Atlas, enter your primary domain and one or more competitor domains in the comparison fields, and run the report. Review the results to find keywords where competitors have visibility that your site is missing, and use available filters to prioritize by search volume or difficulty.
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