📊 Fix Report Customization and Data Discrepancies

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📋 Overview

Search Atlas reports let you tailor what data you share with clients or stakeholders. If your report shows numbers that differ from Google Search Console (GSC), or you need to remove specific sections, this article walks you through both tasks step by step.

🗂️ How to Access the Report Builder

Navigate to the Report Builder by selecting Reports from the left sidebar. Here you will see all existing reports tied to your projects.

✂️ How to Remove Sections from a Report

  1. Open the Reports page from the left sidebar.
  2. Click the report you want to edit to open it in the builder.
  3. Locate the section you want to remove and look for the options control associated with that section.
  4. Select the option to remove or delete that section to hide that block from the report.
  5. Preview the report to confirm the section no longer appears, then save your changes.

Tip: Removing a section only affects the report layout — it does not delete the underlying data from your project.

⚠️ Why Report Numbers May Not Match Google Search Console

Seeing different numbers between Search Atlas and GSC is a common concern. The most frequent reasons are listed below.

  • Date range offset: GSC may apply a data freshness delay. Make sure the date range selected in Search Atlas matches exactly what you are viewing in GSC.
  • Property type mismatch: GSC distinguishes between Domain properties and URL-prefix properties. Confirm that the property connected to Search Atlas is the same type and URL you are checking in GSC.
  • Data sampling: GSC may apply sampling to large data sets. Search Atlas may surface a slightly different sample depending on when data was pulled.
  • Filters applied in GSC: If you have active filters in GSC (e.g., country, device, or search type), the totals will differ from an unfiltered Search Atlas view. Remove filters in both tools before comparing.
  • Metric definition differences: Impressions, clicks, and CTR can be counted differently depending on the GSC report view you are using. Verify you are comparing equivalent metrics.
  • Connection or sync timing: If your GSC account was connected recently, historical data may still be importing. Allow some time after connecting for a full data sync before drawing comparisons.

🔌 How to Verify Your Google Search Console Connection

  1. Go to Site Metrics → GSC Performance (Manage Sites) from the left sidebar.
  2. Confirm that the correct GSC property is connected and actively syncing data.
  3. If the property does not appear or shows an error, disconnect and reconnect your GSC account.
  4. After reconnecting, allow time for data to fully import before comparing numbers again.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.