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🚀 Getting Started

Camilo Aponte
By Camilo Aponte
• 7 articles

🌐 Migrate Your Search Atlas Project to a New Domain

🔍 Overview When you rebuild your website and your domain or URL structure changes, your existing Search Atlas project needs to be updated to reflect the new domain. This ensures your SEO tracking, audits, and OTTO configurations continue working accurately. This article walks you through every step of the migration process. ⚠️ Before You Begin Before making any changes in Search Atlas, complete these checks on your website: - 301 redirects are in place: All old URLs should redirect to their new equivalents so you don't lose existing link equity. - Google Search Console is updated: Add and verify your new domain as a property in Google Search Console. - Google Analytics is configured: Confirm your tracking code or GA4 data stream points to the new domain. - Your new site is fully live: Do not migrate the project until the new domain is publicly accessible. 🛠️ Step 1 — Create a New Project for the New Domain Search Atlas projects are tied to a specific domain. Because your domain has changed, you will need to create a fresh project for the new URL rather than editing the existing one in place. 1. Go to Home in the left sidebar. 2. Open Classic. 3. Click Create a Project. 4. Enter your new domain URL exactly as it appears (include https:// and match the www or non-www version your site uses). 5. Complete the project setup wizard, including connecting Google Search Console and selecting your target location and language. 6. Save the project. 📋 Step 2 — Recreate Your Campaign Settings Your keywords, competitors, and other settings from your old project do not transfer automatically. You will need to re-enter this information in the new project. - Keywords: Export your tracked keywords from the old project before you archive it, then add them to the new project. - Competitors: Re-add any competitor domains you were tracking. - Target pages: Reassign target pages to keywords using your new URL structure. If URLs changed during the rebuild, map old URLs to their new equivalents using your 301 redirect list. ⚙️ Step 3 — Relaunch OTTO SEO on the New Project If you were using OTTO SEO on your old project, it must be activated on the new project separately. 1. Open your new project and navigate to the OTTO SEO section. 2. Follow the onboarding steps to connect OTTO to your new domain. 3. Review and re-approve any previously deployed optimisations, as OTTO will treat the new domain as a fresh site. 4. Run a fresh site audit to identify any issues introduced during the rebuild. 📊 Step 4 — Run a Fresh Site Audit A new domain means a clean audit baseline. Running an audit immediately after setup helps you catch any technical SEO issues created during the rebuild — such as broken internal links, missing meta tags, or pages accidentally set to noindex. 1. In the left sidebar, open OTTO SEO → Site Audit to access the Site Audit tool. 2. Start a full crawl of the new domain. 3. Review the results and prioritise critical errors first. 🗂️ Step 5 — Archive or Remove the Old Project Once your new project is fully configured and tracking correctly, archive or delete the old project to keep your workspace clean and avoid confusion. - Go to the old project's settings. - Select the option to archive or delete the project. - Confirm the action. Note that deleted projects cannot be restored, so export any data you need before proceeding. 💡 Tips for a Smooth Migration - Export data early: Download keyword rankings and audit reports from the old project before you delete it. - Allow time for data to populate: Ranking data and Search Console metrics in the new project may take a few days to appear after setup. - Check backlink tools: If you use the Backlinks features under More Features → Backlinks, run fresh analyses (Link Gap, Backlink Research, Topical Relevance) against your new domain to get updated data. - Update your schema markup: If you had schema created via More Features → Schema Creator, review and update any URLs referenced in your schema to reflect the new domain. 🆘 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team. Additional Notes Option 2 — Manually transfer OTTO recommendations: Keep your old project open as a reference and re-apply key recommendations inside a new project for your new domain. This helps preserve institutional SEO knowledge. Also: do not delete your old project until you have finished referencing it.

Last updated on Oct 26, 2026

🗺️ Strategic Search Atlas Implementation Plan for SEO

Why Start With a Plan? Search Atlas offers a wide range of SEO tools — from keyword research and rank tracking to local SEO and content creation. Jumping between features without a clear sequence can slow your progress. This guide gives you a recommended implementation roadmap so every action builds on the last and moves you toward measurable organic growth. Note: Search Atlas is actively expanding its toolset. Feature names, locations, and navigation paths may change over time. If you cannot locate a specific tool, use the in-platform search bar to find the latest name and location. Step 1 — Audit Your Current Site Performance Before optimizing anything, establish a clear baseline for your domain inside Search Atlas. Look for a site auditing or site explorer-type tool within the platform to get an overview of your current organic performance. - Enter your domain to review available data on organic traffic estimates, backlinks, and top-performing pages. - Identify your strongest and weakest pages so you know where to focus first. - Export or record this data with a date so you have a baseline to compare against each month. Revisit this tool monthly to measure progress against your starting point. Step 2 — Build Your Target Keyword List With your baseline established, use Search Atlas's keyword research tools to identify keywords that will bring in qualified organic leads. - Enter your core topic or service to generate keyword ideas with available metrics such as search volume and keyword difficulty. - Prioritize commercial and informational keywords that match what your audience searches before making a purchase decision. - Save or organize your shortlist within the platform so you can reference it in later steps. Aim for a mix of lower-difficulty keywords you can rank for quickly and higher-value terms to target over time. Step 3 — Analyze Competitor Keyword Gaps Search Atlas includes competitive research capabilities that allow you to find keyword opportunities your competitors are capitalizing on that your site is missing. - Enter your domain alongside one or more competitor domains in the relevant competitive or gap analysis tool. - Review keywords your competitors rank for that your site does not — these represent proven search demand you can pursue. - Add the most relevant gap keywords to the list you built in Step 2. Closing keyword gaps is one of the highest-ROI activities in SEO because the search demand is already validated. Step 4 — Set Up Rank Tracking Use Search Atlas's rank tracking functionality to begin monitoring keyword positions from day one so you can measure results over time. - Create a project for your domain and import the keyword list you built in Steps 2 and 3. - Set your target location and device type to match your aud If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Last updated on Oct 26, 2026

🗑️ Remove a Website from Your Search Atlas Project

🔍 Overview If you need to remove a website from your Search Atlas project, the option is available directly inside the Site Metrics section of your dashboard. This guide walks you through exactly where to find it so you can complete the action in seconds. 🧭 Where to Find the Remove Option The Remove option is located inside Site Metrics, which manages your list of tracked websites. Follow these steps to reach it: 1. Log in to your Search Atlas account. 2. In the left sidebar, click Site Metrics. This takes you to the website list at /site-explorer/list. 3. You will see a list of all websites currently added to your project. 4. Locate the website you want to remove. 5. Look for the three-dot menu icon (⋮) or an options button on the right-hand side of that website's row. 6. Click that icon to open the action menu. 7. Select Remove from the dropdown options that appear. Important: The Remove option only appears when you hover over or click the options icon on a specific website row. It is not visible at first glance on the page — you must interact with the row to reveal it. ✅ Confirming the Removal After clicking Remove, you may be prompted to confirm the action. Follow these steps to complete it: 1. A confirmation dialog will appear asking if you are sure you want to remove the website. 2. Click Confirm or Remove in the dialog to finalise the deletion. 3. The website will be removed from your project list immediately. Note: Removing a website from your project deletes its tracked data from your dashboard. This action cannot be undone, so make sure you are removing the correct website before confirming. ⚠️ Common Reasons You May Not See the Remove Option If you are having trouble locating the Remove option, check the following: - You are on the wrong page: Make sure you navigated to Site Metrics in the left sidebar, not to a sub-page such as Keyword Magic, Rank Tracker, or Keyword Gap. The website list only appears on the main Site Metrics page. - You are not hovering over the correct row: The options icon becomes visible when you move your cursor over the website's row. Try hovering directly over the row of the website you want to remove. - You do not have the correct permissions: If you are a team member with restricted access, you may not have permission to remove websites. Contact your account owner to adjust your role permissions. 🎬 Visual Walkthrough Because the Remove option can be easy to miss without seeing it in action, we strongly recommend watching the short video walkthrough below. It shows the exact location of the options icon, how to hover to reveal it, and how to complete the removal — all in real time. [Embed Loom or platform walkthrough video here] If the video is not visible, try refreshing the page or switching to a different browser. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Last updated on Oct 26, 2026

🔄 Migrate Your SEO Project to a New Domain

🗺️ Overview If your website has moved to a new domain — or if you need to transfer your SEO project to a different account — you may be wondering whether your existing data, OTTO configurations, and audit history will be preserved. This article explains how domain migrations work in Search Atlas and the steps you need to take to keep your data intact. ⚠️ What Happens If You Simply Change the Domain Yourself Search Atlas projects are tied to the domain you entered when the project was created. If you delete your current project and create a brand-new one under a new domain, all previously collected data will be lost, including: - OTTO SEO configurations and deployed optimisations - Site audit history and resolved issues - Tracked keywords and ranking history - Topical Dominance data and saved page insights - Any project-level notes or saved settings To avoid this, do not delete your existing project before contacting support. ✅ The Correct Way to Migrate Your Project A domain migration in Search Atlas requires a backend update performed by our team. Follow these steps to get started: 1. Do not delete your existing project. Keep it active so our team can access and migrate all associated data. 2. Confirm your new domain is live and fully accessible before submitting your migration request. 3. Gather the following information before contacting support: - Your current (old) domain URL - Your new domain URL - The Search Atlas account email associated with the project - If migrating between accounts: both the source and destination account details 4. Contact our support team with the details above so they can perform the backend migration on your behalf. 📋 What Our Team Will Do Because an existing OTTO project's domain cannot be edited in place, migration requires creating a new OTTO project for the new domain and installing its pixel. Our team can advise on your specific situation before you make changes. 💡 Tips Before You Migrate - Make sure your new domain is fully live and accessible before reaching out. - Do not delete your existing project — this is the most common mistake and results in permanent data loss. - Have your old domain URL, new domain URL, and account email ready to share with support so the process can begin without delay. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Last updated on Oct 26, 2026

📅 Find When a Project Started Using Audit History

🔍 Overview If you need to confirm when a specific project was created or when an audit began, Search Atlas stores this information in the project's audit history. This is useful for tracking timelines, reporting, or troubleshooting discrepancies in project data. 📋 What Is the Audit History? The audit history is a record of key events tied to a project, including date information related to when activity on that project was first recorded. Reviewing this history gives you a reference point for project timelines. 🗂️ How to Find a Project's Start Date To locate the start date for a project, navigate to the project within your Search Atlas account. Once inside the project, look for the audit history or activity log associated with that project. The earliest date entry recorded there reflects when activity for that project was first logged in the system. If you are unable to locate the audit history for your specific project type, our support team can look up the correct project start date on your behalf. When reaching out, please have the following ready: - The exact name of the project you are inquiring about - A description of what you expected to see versus what is displayed - Any relevant timestamps or screenshots that illustrate the discrepancy ⚠️ If the Start Date Looks Incorrect If the date shown does not seem accurate, the support team can investigate and confirm the correct recorded start date for your project. To help them resolve this quickly, please prepare: - The exact project name - A description of what you expected versus what is displayed 💡 Tips for Tracking Project Timelines - If you manage multiple projects, checking the audit history for each project individually is the most reliable way to confirm each project's recorded start date. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Last updated on Oct 26, 2026

📊 Check Publication Status After Cancellation

🔍 What happens after cancellation? After you cancel your Search Atlas account, you may no longer be able to sign in or view publication details. Your publication itself may still exist, but its current status cannot be checked until account access is restored or a team member reviews it. 📋 Check your publication status 1. Sign in to Search Atlas if your account is still accessible. 2. Open the top-right Avatar Menu (👤). 3. Select App Ecosystem, then open the Publisher Exchange tab. 4. Review the publication and its current status, including whether it is active, unavailable, or rejected by the publisher. ⚙️ If you cannot sign in Do not create a new account to check the same publication. Account cancellation may prevent access to the original workspace and its publication records. A team member can verify the account, publication, and latest status for you. If another active team member still has access, ask them to review Top-right avatar → App Ecosystem → Publisher Exchange. They can also confirm whether the publication is active, unavailable, or publisher-rejected. 📰 Publication status terms - Active: The publication is currently available in the system. - Unavailable: The publication cannot currently be used or viewed as available. - Publisher-rejected: The publisher did not accept the placement. - Inactive: The publication was previously available but is no longer active. 💬 Get help with a cancelled account When contacting the team, include the cancelled account login, publication name, target URL, and approximate publication date. For example, mention the USA Today publication and any campaign or project details you remember. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Last updated on Oct 26, 2026

📊 Review Purchases and Get SEO Implementer Help

📋 Overview This article covers reviewing purchase history and requesting SEO implementer help in Search Atlas. 🧾 How to Review Your Purchase History Purchase history and billing details are managed within your Search Atlas account settings. Because the exact navigation path and available filters may vary depending on your plan or account type, we recommend contacting our support team directly for guided assistance locating a specific transaction, billing cycle charge, or one-time top-up. When reaching out, have the following ready: - The approximate date or billing period of the charge you're looking for - The type of purchase (e.g., monthly subscription, one-time top-up, or service add-on) - Your account email address 🛠️ Requesting SEO Implementer Help SEO implementer assistance is available as a service through Search Atlas. Because the request workflow depends on your specific plan and account configuration, our support team can point you to the correct path for submitting a service request and connect you with the SEO implementer team. Before reaching out, prepare the following to help the team scope and prioritize your work: - Website or project URL: The site you need help with - Task description: A clear summary of what you'd like the SEO implementer to do - Relevant context: Target keywords, previously completed work, or specific goals 💡 What to Have Ready - Purchase history: Note the specific purchase, service, or billing date related to your request so you can reference it clearly. - Project details: Have your website URL and a clear description of the task or issue ready before submitting. - Goal or outcome: Briefly describe what you want the SEO implementer to achieve so the team can prioritize and scope the work accurately. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.

Last updated on Oct 26, 2026