This article explains how to use Report Builder to generate a unified report that surfaces both SEO improvement opportunities and Google Ads data for your clients — all in one place. If a client has asked to see everything you can improve across organic and paid search, Report Builder is the tool to use.
📍 Where to Find It
Navigate to Left sidebar → Reports to open Report Builder. This takes you to your projects list where you can create and manage all client reports.
🛠️ Step-by-Step
- In the left sidebar, click Reports to open the Report Builder projects list.
- Click + Create to start a new report.
- Name your report clearly (for example, include the client name and reporting period) so it is easy to identify later.
- When prompted to select data sources or modules, add the SEO sections you need — such as site audit findings, keyword rankings, and on-page issues — to capture the improvements available for their organic presence.
- Also add the Google Ads module or section to pull in their paid search performance data, including any issues or opportunities visible in their campaigns.
- Arrange the sections in a logical order for client presentation (for example, an executive summary first, followed by SEO findings, then Google Ads insights).
- When the report is complete, use Download .CSV or the sharing option to export or deliver the report to your client. To send it automatically on a schedule, click Automated email reports.
✅ How to Confirm It Worked
After building the report, confirm the following before sharing it with your client:
- The report appears in your Reports projects list under the name you assigned.
- Opening the report shows distinct sections for both SEO issues and Google Ads data — if either section is missing, return to the editor and verify that both modules were added and saved.
- All data within the report reflects the correct client account (check that the domain or account connected matches the client you are reporting on).
- If you set up automated email delivery, send yourself a test or check the scheduled reports queue to confirm the report will be delivered at the right time.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.