This article explains how to use Report Builder to generate a unified report that surfaces both SEO improvement opportunities and Google Ads data for your clients — all in one place. If a client has asked to see everything you can improve across organic and paid search, Report Builder is the tool to use.

## **📍 Where to Find It**

Navigate to **Left sidebar → Reports** to open Report Builder. This takes you to your projects list where you can create and manage all client reports.

## **🛠️ Step-by-Step**

1. In the left sidebar, click **Reports** to open the Report Builder projects list.
2. Click **+ Create** to start a new report.
3. Name your report clearly (for example, include the client name and reporting period) so it is easy to identify later.
4. When prompted to select data sources or modules, add the **SEO** sections you need — such as site audit findings, keyword rankings, and on-page issues — to capture the improvements available for their organic presence.
5. Also add the **Google Ads** module or section to pull in their paid search performance data, including any issues or opportunities visible in their campaigns.
6. Arrange the sections in a logical order for client presentation (for example, an executive summary first, followed by SEO findings, then Google Ads insights).
7. When the report is complete, use **Download .CSV** or the sharing option to export or deliver the report to your client. To send it automatically on a schedule, click **Automated email reports**.

## **✅ How to Confirm It Worked**

After building the report, confirm the following before sharing it with your client:

- The report appears in your Reports projects list under the name you assigned.
- Opening the report shows distinct sections for both SEO issues and Google Ads data — if either section is missing, return to the editor and verify that both modules were added and saved.
- All data within the report reflects the correct client account (check that the domain or account connected matches the client you are reporting on).
- If you set up automated email delivery, send yourself a test or check the scheduled reports queue to confirm the report will be delivered at the right time.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.