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🗂️ Sync Location Pages to WordPress Nested Folders

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🌍 Overview

Website Studio lets you build location-specific landing pages and publish them directly to your WordPress site. With the correct setup, each page lands at a clean, nested URL such as /locations/kensington-chelsea/ or /locations/canary-wharf/ — ideal for local SEO campaigns targeting multiple areas.

This article walks you through creating location pages in Website Studio, structuring them correctly, and syncing them to WordPress without disrupting your existing site.

🛠️ Before You Begin

Check the following before starting your sync:

  • Your WordPress site is connected to Search Atlas under Account Menu → Settings → CMS Connectors.
  • You have Editor or Admin permissions on both Search Atlas and your WordPress site.
  • Any existing WordPress pages you want to keep are published and not set to Draft.
  • You are not using a Content Genius article as the base for a location page — syncing Content Genius articles alongside Website Studio pages in the same batch is known to cause sync failures. Keep these workflows separate.

📄 Step 1 — Build Your Location Pages in Website Studio

  1. Open Website Studio from the left navigation menu.
  2. Click Create New Page and select your preferred template or start from scratch.
  3. Name the page clearly using the location, for example: Kensington Chelsea.
  4. Complete your page content, meta title, and meta description.
  5. Repeat steps 2–4 for every location you want to publish.

Keep all location pages inside the same Website Studio project so they can be synced together in one operation.

🔗 Step 2 — Set the Correct URL Slug for Each Page

The nested folder structure is controlled by the URL slug you assign to each page before syncing. This is the most important step for achieving clean location URLs.

  1. Open a location page in Website Studio.
  2. Navigate to Page Settings → SEO Settings (or the URL / Slug field in the page editor).
  3. Enter the full relative path for that page, for example: locations/kensington-chelsea
  4. Do not include a leading slash — the platform adds this automatically.
  5. Save the page settings.
  6. Repeat for every location page, updating the slug to match the intended nested path (e.g. locations/canary-wharf, locations/richmond).

When WordPress receives these pages, it creates the parent /locations/ segment automatically as a virtual path. No extra setup is needed in WordPress.

🚀 Step 3 — Sync Pages to WordPress

  1. From Website Studio, select all the location pages you want to publish by checking their checkboxes.
  2. Click Sync to WordPress.
  3. When prompted with "Where should this go?", confirm the target WordPress site and choose Add to existing site — do not choose the option that replaces your entire site, as this will overwrite your homepage and all current content.
  4. Review the page list and slugs shown in the confirmation screen before proceeding.
  5. Click Confirm Sync.

The sync publishes each page to WordPress using the slug you defined. Once complete, your URLs will follow the structure you set (e.g. yourdomain.com/locations/kensington-chelsea/).

✅ Step 4 — Verify in WordPress

  1. Log in to your WordPress dashboard.
  2. Go to Pages and search for one of your location page names.
  3. Click View Page to confirm the URL matches the intended nested path.
  4. Check that your homepage and other existing pages are intact.

If a page shows the wrong URL, edit the slug directly in WordPress under Pages → Edit → Permalink and update it to match the correct path.

⚠️ Common Issues and How to Avoid Them

  • Homepage replaced after sync: If your Website Studio project includes a home page, that page is always set as the WordPress static front page on sync. Your previous homepage is not deleted — restore it as the front page under WordPress → Settings → Reading.
  • Sync fails silently or page count is wrong: Try syncing pages individually to isolate which page is causing the issue. Avoid mixing Content Genius articles with Website Studio pages in the same sync batch.
  • "Where should this go?" prompt appears on every resync: This is a known platform behaviour. Simply re-confirm Add to existing site each time you resync — your existing content will not be affected as long as you select the correct option.
  • Nested URL not resolving: WordPress may require pretty permalinks to be enabled. In your WordPress dashboard go to Settings → Permalinks, select Post name, and save.

💡 Tips for Scaling Location Pages

  • Use a consistent slug format across all location pages (e.g. locations/city-neighbourhood) to keep your site architecture predictable and easy to manage.
  • Build a template page for one location first, verify the sync works correctly, then duplicate it for other locations before bulk syncing.
  • Add internal links between location pages and your main /locations/ hub page to strengthen local SEO signals.

🆘 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.