Site Analysis Lead Capture Widget: Setup and Best Practices

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

Overview

The Site Analysis Lead Capture Widget is a customizable, fully White Labeled widget that agencies can embed on their website. Visitors can run a site analysis and submit their contact details, which can then be converted into leads for your agency.

Purpose

  • Convert website visitors into leads with free branded reports
  • Provide opportunities for follow-up calls and bookings
  • Showcase your agency's SEO capabilities through automated reporting

Key Features

  • Lead capture: Collect visitor email and website information
  • Custom branding: Apply your agency's logos, colors, and fonts
  • Meeting booking integration: Connect a calendar link for seamless scheduling
  • Custom HTML for reports: Tailor the report output to match your brand
  • Webhook integrations: Send leads directly to CRMs, Zapier, Make, Google Sheets, or Airtable

Setup Guide

  1. Configure widget text, button labels, and colors to match your branding
  2. Preview the widget to confirm appearance and behavior
  3. Copy and paste the provided snippet into your website's HTML
  4. (Optional) Add custom HTML for contact information, booking forms, or additional content
  5. (Optional) Add webhook integrations to route leads to your tools
  6. Test the full lead flow and activate the widget

Best Practices

  • Use clear, action-oriented CTAs to encourage submissions
  • Always include a booking calendar link to capture warm leads immediately
  • Place the widget on high-traffic pages such as your homepage or service pages
  • Test branding and the complete lead flow before launching

Example Use Cases

  • Soft introduction: Offer free site analysis reports as an entry point to your agency's services
  • Lead-to-booking flow: Seamlessly connect submissions to a calendar booking link for instant conversions