🔍 Overview

When you install the OTTO pixel on a Website Studio project, Search Atlas checks that the script is reachable and returns the expected response. If that check fails, OTTO cannot activate SEO automation for your site. This article explains the most common causes of verification failures and the general steps you can take — however, because the exact resolution depends on your specific setup, our support team may need to investigate further.

⚠️ Why Verification Fails

Verification fails when Search Atlas cannot reach the OTTO script on your live site. The most frequent reasons are:

• Script not saved or published: The pixel was added in the editor but the page was never published, so the script does not exist on the live URL.
• Wrong placement: The script was placed in the body or a content block instead of the global section.
• Caching: An old cached version of the page is served without the script.
• Content Security Policy (CSP) or firewall rules: A CSP header or WAF rule is blocking external scripts from loading.
• Incorrect script copied: The pixel code was modified or truncated during copy-paste.

✅ General Troubleshooting Steps

1. Retrieve your OTTO pixel code. Inside Search Atlas, navigate to the OTTO or OTTO SEO section and locate your Website Studio project. Find the option to view or copy your pixel installation script, and copy the full code without editing it.
2. Add the script to your site's global head section. In Website Studio, look for a global custom code or header code area — not an individual page setting. Paste the script so it loads in the on every page.
3. Save and publish your site. Apply your changes and publish so the live URL is updated.
4. Confirm the script is live. Open your site URL in a browser, right-click, choose View Page Source, and search (Ctrl+F or Cmd+F) for the OTTO script. If you see the full pixel code, the script is live.
5. Clear all caches. Clear any platform-level cache inside Website Studio, purge your CDN cache if you use one (Cloudflare, Fastly, etc.), and then hard-refresh your browser (Ctrl+Shift+R or Cmd+Shift+R).
6. Re-run verification. Return to the OTTO or OTTO SEO section in Search Atlas, locate your project, and trigger the verification check. Allow up to two minutes for the check to complete.

🔒 Fixing Blocked Scripts (CSP / Firewall)

If the script appears in the page source but verification still fails, a security rule may be preventing it from executing or being reached by Search Atlas. Check your site's Content Security Policy headers and any Web Application Firewall rules to ensure external scripts are not blocked.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.