🗺️ Overview
The Content Strategy & Supplemental Content section controls how Search Atlas plans and, in some configurations, automatically publishes content on your behalf. This article explains what this feature does and how to take control of what gets deployed — and when.
Note: This feature is separate from OTTO SEO automation. If you are looking to pause OTTO SEO tasks specifically, that is managed through a different part of the platform. This article focuses solely on the Content Strategy & Supplemental Content controls.
📍 Where to Find Content Strategy & Supplemental Content
The exact location of the Content Strategy & Supplemental Content section can vary depending on your account configuration and subscription plan. Because the platform UI is updated regularly and the precise navigation path depends on your setup, we recommend the following approach to locate it:
- Log in to your Search Atlas account and look for a Content or Content Planner area within the platform navigation.
- Browse the available tabs or sub-sections within that area for any panel related to Content Strategy or Supplemental Content.
- If you cannot locate it, it may be plan-dependent — confirm that your current subscription includes access to content planning and supplemental content features.
If you are still unable to find the section after exploring the platform, our support team can point you to the exact location in your account.
⚙️ Understanding Auto-Deployment
When auto-deployment is enabled, Search Atlas can publish supplemental content — such as supporting blog posts, topic cluster pages, or additional SEO articles — directly to your connected site without requiring manual approval for each piece.
This is designed to accelerate content production, but it means content can go live before you review it if the setting is left on. Key things to be aware of:
- Auto-deployment controls: Within the Content Strategy settings, there is an option to enable or disable automatic publishing. When disabled, generated content should be held as a draft pending your review before anything goes live.
- Draft review: With auto-deployment turned off, you can review and approve or reject supplemental content before it is published to your site.
- Publishing destination: The settings in this section also determine which connected site or integration the content is sent to. Verify this is pointing to the correct property.
🛑 How to Turn Off Auto-Deployment
To stop content from being published automatically, locate the Content Strategy or Supplemental Content settings in your account and look for an option to disable automatic or auto-deploy publishing. Switch it off and save your changes. Afte
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.