The Content Planner helps you build content marketing and editorial calendars in minutes. It streamlines your workflow by generating hundreds of keyword and topic ideas relevant to your products and services—no more manual research or clustering.
By entering a target keyword and selecting a country code (e.g. US, GB, AU), the tool analyzes the top 20 SERPs, retrieves keywords each page ranks for, and automatically organizes them into keyword clusters. These clusters give you ready-to-use ideas for content creation, tailored to your industry and audience.
🚀 Accessing the Content Planner
You can find the Content Planner inside the Search Atlas dashboard under the Content section in the left-hand navigation menu. Alternatively, open it directly here: Content Planner.
🗂️ Using the Content Planner
- Table View: Displays clusters in a clear row-and-column format, perfect for comparing metrics side by side.
- Grid View: Provides a more visual, card-based layout for browsing ideas.
From either view, you can send keyword clusters directly into the SEO Content Assistant to begin writing.
✍️ How to Create Articles from Keyword Clusters
Here's a Loom with the exact steps, and the written walkthrough is below in case the video is unavailable.
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Click the ✏️ icon on the topic cluster you want to use.
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Select the keywords from that cluster you’d like to include.
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(Optional) Click Generate Keyword Clusters to see AI-recommended ideas for new content. Suggestions are returned as structured, machine-readable output so they can be selected and reused reliably.
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Once keywords are selected, click + Create articles (in Content → Content Planner).
- The system will generate a project in the SEO Content Assistant.
- Two quick-access options will appear: Copy Article URL and View Article.
Go to Content → Content Genius (What are we writing today?) and choose Write with AI in Bulk. Your selected keywords will appear at the top of the editor, ready to guide AI content generation based on your chosen keywords. The Content Assistant uses those keywords as the focus terms for the draft—incorporating them into the generated headings, paragraphs, and on-page recommendations so the resulting article is aligned with the cluster you chose.
⚠️ Limitations & Notes
- Cluster generation and article creation may consume Content Genius / AI credits on your plan—check your plan limits before running large batches.
- Results are based on the top 20 SERPs for the target keyword and country you select, so coverage depends on what Google returns for that region.
- Targeting is driven by country code; broader language-specific coverage outside of the selected country may be limited.
- The number of clusters returned depends on the keyword and SERP data available, so volume can vary between queries.
❓ Content Planner FAQs
Where can I find keyword clustering ideas?
Use the Content Planner tool. Access it here:Content Planner.
Can I access keyword and topic ideas specific to my industry or products?
Yes. Content Planner generates keyword and topic ideas tailored to your products, services, and industry.
What inputs do I need to get started?
- A target keyword
A country code (e.g., US for United States, GB for United Kingdom, AU for Australia)
How does the tool determine which keywords to cluster?
- Fetches the top 20 SERPs for your target keyword
- Uses the Google Ads API to pull ranking keywords for each page
- Organizes results with MeaningCloud’s clustering API
What does the Content Planner do with clustered keywords?
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Sorts by Search Volume (SV): highest → lowest
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Sorts by Keyword Difficulty (KD): lowest → highest
This helps you prioritize high-volume, low-difficulty terms.
How are results displayed?
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Table View: Rows and columns for detailed analysis
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Grid View: Visual browsing experience
Both options allow filtering and exporting.
What is a keyword cluster, and why is it useful?
A keyword cluster is a group of related search terms around a central topic. Clusters are useful because they:
- Optimize content for multiple terms at once
- Expand ranking opportunities
- Better align with search intent
What metrics does the tool provide for each keyword cluster?
- Monthly Search Volume (MSV)
- Keyword Difficulty (KD)
- Search Intent
How does the tool categorize keyword difficulty?
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Qualitative: Very Easy → Extremely Challenging
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Quantitative: Score of 1–100 (higher = harder to rank)
What types of search intent are identified?
- Navigational
- Informational
- Commercial
- Transactional
Can I create articles directly from clusters?
Yes. You can instantly send clusters to the SEO Content Assistant and generate drafts for further optimization
Closing
The Content Planner makes it simple to turn keyword research into actionable content strategies. By clustering related terms, prioritizing them with key metrics, and sending them directly into the SEO Content Assistant, you can build editorial calendars and publish optimized articles faster. It’s an efficient way to discover opportunities, align with search intent, and keep your content pipeline full.