Your Brand Vault is what makes generated articles sound like you and stay factually accurate. It's required for every article you create.
A Brand Vault stores your business facts, brand voice, and images. Content Genius uses it to write on-brand, accurate articles — so you must select one before you can generate.
A Brand Vault is required. Content Genius won't generate an article until you select one in the composer. If you don't have a Brand Vault yet, create one first.
🔐 What the Brand Vault provides
When you generate or edit an article, Content Genius draws on your Brand Vault for four things:
| Voice | Tone & style Sets the writing style, reading level, and default language so the article sounds like your brand. |
|---|---|
| Facts | Business details Supplies real details — name, contact info, services, and knowledge about your business — so the content is accurate. |
| Images | Brand visuals Provides your logo and brand image style for hero images and visuals. |
| Grounding | Source of truth Lets the Atlas agent check facts against your business instead of guessing. |
🧭 Selecting a Brand Vault
- Open the composer — Go to Content › Content Genius . In the composer, find the Brand Vault picker.
- Search and select — Search for the Brand Vault you want and select it. If you manage several brands, pick the one this article is for.
- Create or edit if needed — No Brand Vault yet? Create one from the picker. You can also open a Brand Vault's edit drawer to update its details before generating.
✨ How it shapes your article
Once a Brand Vault is selected:
The article's language and tone follow the Brand Vault's voice unless you override the language in the composer.
- The Atlas agent can pull real business facts — such as your services and contact details — into the content.
- Hero images and visuals are generated to match your brand's look, and your logo can be applied.
- When the agent writes specifics like prices, percentages, phone numbers, or links, it checks them against your Brand Vault and flags anything it can't confirm.
Keep your Brand Vault current. The more complete and accurate your Brand Vault, the more accurate and on-brand your generated articles will be. Update it whenever your business details or brand voice change.
❓ Frequently Asked Questions
Why can't I generate an article?
The most common reason is that no Brand Vault is selected. Choose one in the composer, and the Generate button becomes available.
Can I use a different Brand Vault for each article?
Yes. Select the appropriate Brand Vault in the composer each time you generate. This is useful if you manage multiple brands or clients.
Does the Brand Vault set the article's language?
It sets the default. Content Genius uses your Brand Vault's voice language unless you choose a different language in the composer, which always takes priority.
How does the Brand Vault keep my content accurate?
It acts as your source of truth. The Atlas agent looks up your real business facts from the Brand Vault instead of inventing them, and flags specifics it can't verify — so your articles stay trustworthy.
Next steps & related: Generating an Article · Editing with the Atlas Agent · Choosing a Language & Page Type