🧠 Set Up Five Core Content Tools

🗺️ Overview

Search Atlas includes five powerful content and SEO tools: Content Genius, Onpage Audit, Content Planner, Topical Maps, and Scholar. This article walks you through how to set up and use each one so you can start producing optimised content and building topical authority right away.

✍️ Content Genius

What it does: Content Genius is an AI-powered writing assistant that generates SEO-optimised content briefs and drafts based on real SERP data.

How to access it: In the left sidebar, navigate to Content Genius.

1. Click New Document to open a blank editor.
2. Enter your target keyword in the search field and select your target country.
3. Click Analyse. Content Genius will pull live SERP data and populate a content brief with recommended headings, word count, LSI keywords, and competitor insights.
4. Use the AI Writer panel on the right to generate sections, introductions, or full drafts. Click Insert to add generated text directly into your document.
5. Monitor your real-time Content Score in the sidebar as you write. Aim for a score of 70 or above before publishing.
6. When finished, click Export to download your content as a Word document or copy it to your clipboard.

Common workflow: Research keyword → Generate brief → Write or AI-generate content → Optimise to target score → Export.

🔍 Onpage Audit

What it does: Onpage Audit analyses an existing page against top-ranking competitors and surfaces specific on-page SEO fixes.

How to access it: In the left sidebar, navigate to Content → Onpage Audit.

1. Click Run Audit.
2. Enter the full URL of the page you want to audit and your target keyword.
3. Select your target country and click Run Audit.
4. Review your Overall Score and the categorised recommendations below it. Issues are grouped into sections such as Title Tag, Meta Description, Headings, Content, and Page Speed.
5. Click any issue to expand a detailed explanation and a suggested fix.
6. Work through the recommendations in your CMS, then return to OTTO SEO → Site Audit → Overview (Website Overview) and click Recrawl Site to verify your improvements.

Tip: Focus on Critical issues first — these have the highest impact on your page's ranking potential.

📅 Content Planner

What it does: Content Planner turns seed keywords into organised topic clusters and maps them onto a publishing calendar.

How to access it: In the left sidebar, navigate to Content → Content Planner.

1. Click New Plan and give your plan a name (for example, your website or campaign name).
2. Enter one or more seed keywords that represent your main topic area, then click Generate Keyword Clusters.
3. Content Planner will return a set of keyword clusters. Each cluster contains a pillar topic and a list of supporting subtopics.
4. Review the clusters and deselect any that are not relevant to your content strategy.
5. Click Add to Calendar for the clusters you want to schedule. Assign a publish date and a team member to each item.
6. Use the Calendar View to see your full publishing schedule at a glance and drag items to adjust dates.
7. Click any calendar item to open it directly in Content Genius and begin writing.

Common workflow: Add seed keywords → Review and approve clusters → Schedule to calendar → Open in Content Genius → Publish.

🗂️ Topical Maps

What it does: Topical Maps generates a visual map of all the topics and subtopics your site should cover to build full topical authority in a niche.

How to access it: In the left sidebar, navigate to Content → Topical Maps (Topical Map).

1. Click Create Topical Map.
2. Enter your core niche or broad topic (for example, "personal finance" or "email marketing").
3. Select your target country and click Generate Map.
4. The tool will return a hierarchical map showing pillar pages, cluster pages, and supporting content. Each node shows estimated search volume and keyword difficulty.
5. Click any node to see the full keyword details and to Add to Content Planner or open directly in Content Genius.
6. Use the Coverage tab to compare your existing content against the map and identify gaps you have not yet covered.

Tip: Export your topical map as a CSV to share it with your team or import it into a project management tool.

🎓 Scholar

What it does: Scholar helps you find authoritative sources, statistics, and citations to strengthen your content's credibility and E-E-A-T signals.

How to access it: In the left sidebar, navigate to Scholar.

1. Enter a topic or specific claim you want to support with a source (for example, "email open rate statistics 2024").
2. Click Search. Scholar returns a curated list of academic papers, studies, and high-authority articles relevant to your query.
3. Click View Source to open the original reference in a new tab and verify the data.
4. Click Copy Citation to copy a formatted citation ready to paste into your content.
5. Use Insert into Content Genius if you are working in an open Content Genius document — the citation is added automatically.

Common workflow: Write a claim in Content Genius → Switch to Scholar → Search for supporting data → Insert citation → Return to Content Genius.

💡 Quick-Reference Workflow: End-to-End Content Creation

1. Topical Maps — identify all topics you need to cover in your niche.
2. Content Planner — cluster those topics and schedule them on your calendar.
3. Content Genius — write or AI-generate each piece with a live content score.
4. Scholar — add authoritative citations while writing.
5. Onpage Audit — audit the published page and fix any remaining on-page issues.

🆘 Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.