← Back to [Part 1](/hc/searchatlas-help/articles/1791420961-30-day-otto-sop) — Part 4 of 8

### 🎯 Your Baseline Technical Checklist (cont'd 22/43)

### **Sidebar → Content → Scholar**

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865427810/6909426c113d4807f63b9232ce93/image.png?expires=1786860000&signature=66f309975a6c6e4700ad0e4bcd0b33072344a655f243bf0601ce908ed3d80205&req=dSghE818moleWfMW3nq%2BgV41LuH%2B7WSd4ATs%2BfjeRcCnTK60MyO3QDynK%2FjM%0APQNQiQ5vkbrRl5SgVq7qm%2BCblSo%3D%0A)

**Actions:**

1. **Enter** a target keyword and a page URL

2. Click **Analyze** page  
3. **Review** the metrics: content clarity, factuality, human effort, information gain, freshness, user intent, entity score, contextual flow, numerical score, query relevance, readability  
4. **Click View** on any row to open the full analysis

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865428361/9772b176030f6f0ea94f274e3ce2/image.png?expires=1786860000&signature=763ee60c9ee7619c19915dcb97e9bc218646361d4279d54070e2379ebe3f5a97&req=dSghE818lYJZWPMW3nq%2BgeYe9liDrfOLmshXZ4BG9EpylyzajneSmgbHLwlr%0AzDhLjadcqYkIRsNbowy7rZpEQHg%3D%0A)

**Notes:**

1. Scholar does not assign keywords to pages
2. Scholar does not adjust entities or the semantic map
3. Scholar only audits the content and gives improvement insights

**Entities in Scholar**

**Purpose:**

1. Shows entities detected inside the analyzed page  
2. Highlights entity strength, missing entities, and relevance levels

**Actions you can take:**

1. Add missing entities naturally into the content  
2. Strengthen weak sections with more context

**What you cannot do:**

1. You cannot assign primary keywords  
2. You cannot resolve cannibalization here  
3. You cannot save semantic updates  


Scholar is a read-only analysis tool. Cannibalization is handled in Keyword Rank Tracker or Page Explorer. Semantic map updates are handled in Topical Maps.

**Re-crawl Workflow After Fixing Issues**

**Steps:**

1. Apply fixes on your website  
2. Go to **AI SEO** → **Site Audit** → **Overview**  
3. Click **Recrawl****Site**  
4. Wait for the crawl and processing to finish  
5. OTTO tasks and insights update afterward

### 🎯 Your Baseline Technical Checklist (cont'd 23/43)

### **Step 3: Content & On Page Enhancements**

### 🎯 Your Baseline Technical Checklist (cont'd 24/43)

### **Path:**

### 🎯 Your Baseline Technical Checklist (cont'd 25/43)

### **Left Sidebar → Content → Content Genius**

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865588854/7d455797cd26693613362643c5a7/image.png?expires=1786860000&signature=b73e0811b61f81e12e6a896217427043a88ee0ae6f39e49e31f783ef28e18030&req=dSghE8x2lYlaXfMW3nq%2BgVDy7ivNIQD16zAbYl2xFAiQ7ggmJRxS%2Bg6dztwn%0A%2B%2BzXbgFQRnCug3%2FaK89LLj%2B5fkI%3D%0A)

**Understand the Content Genius main screen**

When you open Content Genius and you click **Folder All Articles** you’ll see:

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865592189/70b90298fdd5d5db19e5ebd7a1f1/image.png?expires=1786860000&signature=ad76cea0b9ec39515063812f339941c890d611d80594d89dfd016040b80e7f45&req=dSghE8x3n4BXUPMW3nq%2BgQRJMBn6epS1UH9j2eAtWJri5CbiGKflCvufyHqW%0AEIEnnn4ppMb9sPyzeKam%2Bgy8O5s%3D%0A)

- A folders area (usually a list or grid of folders).
- A search/filter bar to find folders quickly.
- A button like “+Create folder” in the top right.

Each folder is just a container for related content (for example: “Main Blog”, “Service Pages – US”, “Topical Cluster: SEO”, “Client X – Phase 1”).

**Your goal here:**

Create clear, purposeful folders so you always know where each article belongs and which site or campaign it supports, and then create your first AI generated article.

### 🎯 Your Baseline Technical Checklist (cont'd 26/43)

### **1. Create a new folder**

From the main Content Genius view:

- Click **Folder All Articles** (top left).  
  
- You’ll see a small form or modal to configure the folder. Depending on your account, you’ll typically have fields like:

  Folder name

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865598444/6d4465e662262120fd989461897f/image.png?expires=1786860000&signature=85b469c33379f9275268ec5fcdabe9209d80334d15560fc5565f510f561922b2&req=dSghE8x3lYVbXfMW3nq%2BgdBoopEMURdxr5cmFbEfN3N30cLl5VYTsycPWBh5%0Ao02jNmtS8WU%2B8%2BgRQDvX7AUejWs%3D%0A)

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1865599834/486027b63c5396d98a83681ae124/image.png?expires=1786860000&signature=4b2db7cf9031f0cd016d93731b986c98c58408a57e420aed912bc7a80f6dd9ed&req=dSghE8x3lIlcXfMW3nq%2Bgdl%2BwvzhH08SKKtgVknE1jorwGcb%2FQ15iysFfexu%0AG%2BUQnqyDTMtcIw8Fx80gsVn2Fbo%3D%0A)

**What to put here:**

- Use a name that clearly describes the content inside.

**Examples:**

- “Core Service Pages – US”– “Blog – Top of Funnel”
- “Client ACME – Phase 1 Launch”

**If you see any additional optional fields, simply fill them in with detailed information.**

**When you’re done:**

- **Click****Create Settings**.

Your new folder will now appear in the list. This is where you’ll create and store the articles you’ll generate in the next steps.

- **Open** a folder and review its articles
- **Click** on the folder name you just created (or an existing one).
- Inside a folder you will typically see:

  - An article list (table or cards) with columns like:
  - Titlle
  - Status (Draft, Generating, Completed, Published, etc.)
  - Last Updated
  - URL (if linked to a live page)
  - Actions (open, edit, delete, etc.)

**Your goal here:**

Use the folder as your “content pipeline” for that project.

- Drafts and ideas live here until they are generated.
- Completed articles stay here as your source of truth for future updates.

Continued in [Part 5](/hc/searchatlas-help/articles/1791420988-30-day-otto-sop-part-5-of-8) →