🧩 How Search Atlas Integrates with Your Website
Search Atlas uses a pixel-based integration model to connect with your website. This means a small snippet of tracking code — called a pixel — is placed once in the <head> section of your website's HTML. Once installed, Search Atlas can begin monitoring your site's performance data automatically.
This approach works with virtually any website platform, including Lofty.com, WordPress, Squarespace, Wix, Webflow, and other third-party website builders that allow custom code in the page header.
🔐 Does Search Atlas Need Access to My Website Editor?
No. Search Atlas does not require direct access to your website editor, your Lofty.com account, or any backend credentials. All features — including site performance tracking, automated content recommendations, and blog creation workflows — operate through the pixel connection and the Search Atlas platform itself.
You remain in full control of your website at all times. Search Atlas never modifies your pages, publishes content, or changes settings directly inside your editor.
🛠️ How to Install the Search Atlas Pixel on Lofty.com
To connect your Lofty.com website to Search Atlas, you need to place the Search Atlas pixel in the global <head> tag of your site. This ensures the pixel loads on every page automatically — you only need to add it once.
- Log in to your Search Atlas account and navigate to Left sidebar → Site Explorer.
- Select your website project or create a new one if you have not added your site yet.
- Locate your unique tracking pixel snippet within the site settings panel and copy it to your clipboard.
- Log in to your Lofty.com account and open your website editor.
- Navigate to your site's global header settings. In Lofty.com this is typically found under Website Settings → Custom Code → Header Code (the exact label may vary based on your Lofty plan or template).
- Paste the Search Atlas pixel snippet into the header code field.
- Save and publish your changes.
- Return to Search Atlas and allow up to 24 hours for data to begin populating in your dashboard.
✅ What Works After the Pixel Is Installed
Once your pixel is active, Search Atlas can deliver the following without requiring any further access to your website editor:
- Site performance tracking — monitor rankings, traffic trends, and technical health from the Site Explorer section.
- Keyword insights — use Left sidebar → Keywords → Keyword Magic and Left sidebar → Keywords → Rank Tracker to research and track keywords relevant to your site.
- Keyword Gap analysis — identify opportunities versus competitors via Left sidebar → Keywords → Keyword Gap.
- Content creation workflows — build and optimise blog drafts and page content inside Search Atlas. You then copy or export finished content and publish it yourself inside Lofty.com.
Search Atlas generates content recommendations and drafts within its own platform. Publishing that content to your live website is always a manual step you control inside your own editor.
⚠️ Common Setup Questions
What if Lofty.com does not show a custom code or header field? Some Lofty plans restrict custom code insertion. Check your plan level in Lofty's account settings or contact Lofty's support team to confirm whether your plan supports header code customisation. Search Atlas requires this capability to function on any third-party builder.
Can I place the pixel on just one page? Placing the pixel only on a single page limits tracking to that page alone. For full site monitoring, always add the pixel to your global header so it loads site-wide.
How do I confirm the pixel is working? After 24 hours, return to Left sidebar → Site Explorer in Search Atlas. If data is populating, the pixel is active. If the dashboard still shows no data after 48 hours, double-check that the snippet was saved in the correct header field and that your pages have been published.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.