The Search Atlas MCP Server (Model Context Protocol) allows AI tools to connect directly to Search Atlas and access its full suite of SEO, content, and marketing capabilities.
Through MCP, your AI assistant can:
- Access real data from your Search Atlas account
- Execute actions across multiple products
- Automate SEO workflows
- Help diagnose issues using real platform signals
MCP acts as the bridge between AI tools and Search Atlas, enabling faster, smarter, and more automated workflows.
⚙️ Available Services
Search Atlas MCP provides access to a wide range of product areas:
| Service | Status | Description |
| OTTO SEO | ✅ Available | Full SEO automation, audits, fixes, indexing, link building |
| Keywords | ✅ Available | Rank tracking, SERP analysis, competitor tracking |
| Content Genius | ✅ Available | AI content creation, topical maps, grading, publishing |
| Site Explorer | ✅ Available | Backlinks, keyword research, competitive analysis |
| Local SEO | ✅ Available | GBP management, citations, heatmaps |
| OTTO PPC | ✅ Available | Google Ads automation, campaign management |
| Digital PR | ✅ Available | PR campaign workflows and opportunity discovery |
| LLM Visibility | ✅ Available | AI/LLM brand monitoring |
| Social Hub | ✅ Available | Social account management and scheduling |
| LinkLab | ✅ Available | Link building marketplace |
| Website Studio | ✅ Available | Website and landing page creation |
| Press Release | ✅ Available | PR creation and distribution |
| Cloud Stack | ✅ Available | Content distribution across platforms |
| Brand Vault | ✅ Available | Brand assets and knowledge graph management |
| Report Builder | 🔄 In Development | AI-powered reporting and summaries |
👉 Availability depends on your subscription and permissions.
🎯 What you can do with MCP
With MCP, your AI tool can:
🔍 Analyze and audit
- Run SEO audits
- Review site health and performance
- Identify issues and opportunities
🛠️ Optimize and execute
- Generate SEO recommendations
- Create and edit content
- Apply fixes in bulk
📊 Manage workflows
- Track projects and performance
- Monitor keyword rankings
- Manage campaigns and assets
🧠 Smarter answers with real data
MCP enables AI assistants to respond using real account signals, not just generic responses.
Example:
“Why isn’t my rank tracker updating?”
Your AI assistant can check:
- tracking status
- API/provider issues
- quota limits
- project configuration
This allows faster and more accurate answers — often without needing support.
📚 Example Use Cases
OTTO SEO
- “Start a new project for example.com and run a full audit.”
- “List my top projects by SEO health score.”
- “Generate title tag suggestions for my top pages.”
Keywords
- “Show me ranking changes this week.”
- “Add these keywords to tracking.”
Content Genius
- “Grade this article for SEO.”
- “Regenerate this article in a more conversational tone.”
Local SEO
- “Show GBP heatmap performance.”
- “Check citation status.”
PPC
- “Audit my Google Ads account.”
- “Show wasted spend.”
🔌 Supported AI tools
Search Atlas MCP can be used with:
- Claude (browser & desktop)
- Claude Code (CLI & desktop)
- Cursor
- VS Code
- Warp
- Custom applications via HTTP API
🔑 Getting Access
To use MCP:
- Open the Account Menu → Settings → API Keys
- Copy your API key
- Configure your AI client using the MCP endpoint
🌐 MCP Endpoints
Full access
https://mcp.searchatlas.com/mcp/
Namespace-specific access
https://mcp.searchatlas.com/mcp/{namespace}/
Examples:
/mcp/otto//mcp/keywords//mcp/content-genius/
👉 Namespace endpoints allow you to limit tools to a specific product.
🔐 Authentication
Authentication is handled via API key:
X-API-KEY: your_searchatlas_api_key_here
Depending on the client, OAuth-based authentication may also be supported.
📈 Usage and Limits
- No additional cost for MCP itself
- Usage is tied to your Search Atlas plan
- Tool limits (keywords, content, audits, etc.) still apply
Rate limit
-
40 requests per minute per user account
-
Exceeding this returns:
429 Too Many Requests
⚠️ Important Notes
-
AI responses may not always be fully accurate — always review before applying changes
-
Some tools require confirmation before execution
-
Not all features may be available in every client
-
Tool availability depends on:
- subscription
- permissions
- integration scope
🚧 Current Limitations
While MCP provides powerful automation and diagnostics, keep in mind:
- AI responses may not always surface all account details in a single response — breaking complex queries into smaller steps improves accuracy
- Some tools require explicit user confirmation before executing destructive or financial actions (e.g., bulk deletions, credit purchases)
- Not all tools are available in every namespace endpoint — use the full
/mcp/endpoint if a tool is missing from a namespace-specific one - Tool availability depends on your subscription, permissions, and integration scope
🌐 Community Edition (Testing)
https://mcp.searchatlas.com/api/v1/mcp/community
Key differences:
- No authentication required
- Strict rate limits
- Limited tools
- Not recommended for production
⚙️ Client Setup (Summary)
Use the MCP endpoint below when connecting SearchAtlas to supported clients:
URL:https://mcp.searchatlas.com/mcp/
Replace YOUR_API_KEY with the key copied from Account Menu → Settings → API Keys.
🤖 Claude (Browser & Desktop)
Step 1
Go to Settings → Connectors → Add custom connector
Step 2
Set the URL to:
https://mcp.searchatlas.com/mcp/
Step 3
Add the X-API-KEY header with your API key
Step 4
Save
💻 Claude Code (CLI)
Run:
claude mcp add --transport http searchatlas https://mcp.searchatlas.com/mcp/ --header "X-API-KEY: [REDACTED]"
Then run claude in your terminal.
🖥️ Claude Code (Desktop)
In Settings → Developer → Edit Config → claude_desktop_config.json:
{
"mcpServers": {
"searchatlas": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.searchatlas.com/mcp/",
"--header",
"X-API-KEY: ${X_API_KEY}"
],
"env": {
"X_API_KEY": "[REDACTED]"
}
}
}
}
🧭 Cursor
In Settings → Cursor Settings → MCP & Integrations:
{
"mcpServers": {
"searchatlas": {
"url": "https://mcp.searchatlas.com/mcp/",
"headers": {
"X-API-KEY": "[REDACTED]"
}
}
}
}
🧩 VS Code
Create a .vscode/mcp.json file in your workspace:
{
"mcpServers": {
"searchatlas": {
"url": "https://mcp.searchatlas.com/mcp/",
"headers": {
"X-API-KEY": "[REDACTED]"
}
}
}
}
🚀 Warp
In Settings → AI → Manage MCP Servers → Add:
{
"searchatlas": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.searchatlas.com/mcp/",
"--header",
"X-API-KEY: ${X_API_KEY}"
],
"env": {
"X_API_KEY": "[REDACTED]"
},
"working_directory": null
}
}
This setup allows supported clients to connect to the SearchAtlas MCP endpoint using your API key. Make sure you replace the placeholder value with the key copied from Account Menu → Settings → API Keys before saving your configuration.
🔧 Direct API Integration
List tools
curl -X POST "https://mcp.searchatlas.com/mcp/" \
-H "Content-Type: application/json" \
-H "X-API-KEY: YOUR_API_KEY" \
-d '{"jsonrpc":"2.0","method":"tools/list","id":1}'
Call a tool
curl -X POST "https://mcp.searchatlas.com/mcp/" \
-H "Content-Type: application/json" \
-H "X-API-KEY: YOUR_API_KEY" \
-d '{
"jsonrpc":"2.0",
"method":"tools/call",
"params":{"name":"otto_find_project_by_hostname","arguments":{"hostname":"example.com"}},
"id":1
}'
🧠 Troubleshooting
Authentication issues
- Check API key
- Confirm header format (
X-API-KEY) - Verify subscription
Connection issues
- Confirm endpoint:
https://mcp.searchatlas.com/mcp/ - Check client configuration
Rate limit errors
- Wait and retry
- Avoid repeated rapid calls
Missing tools
- Check subscription access
- Verify permissions
- Confirm namespace
Common errors
| Code | Meaning | Action |
| 401 | Unauthorized | Check API key |
| 403 | Forbidden | Check permissions |
| 429 | Rate limit | Wait and retry |
| -32601 | Method not found | Check tool name |
| -32602 | Invalid params | Verify inputs |
💡 Pro Tip
Use MCP together with the Search Atlas dashboard to maintain full visibility over:
- performance
- reports
- live results
The Search Atlas MCP Server connects AI tools directly to Search Atlas.
It enables you to:
- automate SEO, content, and marketing workflows
- access real account data through AI
- execute actions across multiple product areas
- work faster without switching platforms
MCP is the foundation that connects AI-driven workflows with real Search Atlas capabilities.