Search Atlas Help Center

🔗 How to Modify Your White Label Dashboard URL

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🌐 What Is the White Label Dashboard URL?

When you enable white labeling in Search Atlas, your clients access their SEO dashboard through a custom URL — for example, dashboard.yourbrand.com. This URL can be fully customized to match your agency's brand. This article walks you through how to modify or update that URL.

⚙️ Before You Begin

Make sure you have the following ready before making any changes:

  • A custom domain or subdomain you own and control (e.g., dashboard.youragency.com)
  • Access to your domain's DNS settings through your domain registrar (e.g., GoDaddy, Namecheap, Cloudflare)
  • Admin access to your Search Atlas account

🛠️ Step 1: Navigate to White Label Settings

  1. Log in to your Search Atlas account.
  2. Click the apps-grid icon (More Features) in the header.
  3. Choose Agency Hub (Set up your Agency's White Label).

🔗 Step 2: Enter Your Custom Dashboard URL

  1. Find the field labeled Dashboard URL or Custom Domain.
  2. Type in the subdomain or domain you want to use — for example, dashboard.youragency.com.
  3. Save your changes by clicking Update or Save.

Note: Use a subdomain (e.g., dashboard.yourdomain.com) rather than a root domain for easier DNS configuration and compatibility.

📡 Step 3: Configure Your DNS Settings

After saving your custom URL in Search Atlas, you need to point that domain to Search Atlas servers using a CNAME record in your DNS settings.

  1. Log in to your domain registrar or DNS provider.

  2. Navigate to the DNS Management or DNS Records section.

  3. Add a new CNAME record with the following details:

    • Host / Name: The subdomain prefix (e.g., dashboard)
    • Points to / Value: The CNAME target provided by Search Atlas in your white label settings
    • TTL: 3600 (or your registrar's default)

  4. Save the DNS record.

Important: DNS changes can take anywhere from a few minutes to 48 hours to fully propagate. This is controlled by your domain registrar, not Search Atlas.

✅ Step 4: Verify Your Custom URL Is Working

  1. After DNS propagation, open a browser and navigate to your custom URL (e.g., dashboard.youragency.com).
  2. You should see your white label client dashboard load correctly with your branding.
  3. If it does not load immediately, wait a few more hours for full DNS propagation and try again.

🔄 How to Change an Existing Dashboard URL

If you need to update a URL you previously set up — for example, if your agency rebranded — follow these steps:

  1. Return to the White Label Dashboard settings in Search Atlas.
  2. Clear the existing URL and enter your new custom domain or subdomain.
  3. Save your changes.
  4. Update the CNAME record in your DNS provider to reflect the new subdomain if it has changed.
  5. Remove any old CNAME records that are no longer needed to avoid conflicts.

Note: Existing client links using the old URL will stop working once you switch to a new one. Notify your clients of the updated dashboard URL before making the change.

⚠️ Common Issues and Fixes

  • Dashboard URL is not loading: DNS propagation may still be in progress. Wait up to 48 hours before troubleshooting further.
  • SSL/HTTPS errors: Search Atlas automatically provisions SSL for your custom domain. If you see a certificate error shortly after setup, wait 15–30 minutes and refresh.
  • CNAME conflict: If your domain already has an A record or another CNAME for the same subdomain, remove it before adding the new CNAME record.
  • Incorrect CNAME target: Double-check that the value in your DNS record exactly matches the CNAME target shown in your Search Atlas white label settings.

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.