🗺️ Overview
Search Atlas plans are designed to be flexible. You can focus your subscription on the specific tools you need — such as GBP management and heatmaps — and avoid paying for features you don't use. White-label functionality, which lets you brand the platform for your clients, is available on select plans. This article explains how plan customization works and how to activate the white-label platform.
📦 Understanding Plan Tiers and Feature Access
Search Atlas offers four main plan tiers: Starter, Growth, Pro, and Agency. The features available to you depend on your current plan:
- Starter and Growth: Core SEO tools are included. White-label functionality is not available on these tiers. If you downgrade from a higher tier to Starter or Growth, your white-label configuration will be automatically deactivated.
- Pro: Includes access to white-label features along with the full suite of SEO tools. Agency-level features are also enabled on Pro.
- Agency: Includes all Pro plan features plus expanded limits and priority support options.
🎛️ Customizing Your Plan Features
If you want to focus your plan on specific tools — for example, GBP management and heatmaps only — without paying for SEO add-ons you don't use, follow these steps:
- Log in to your Search Atlas account.
- Click your avatar in the top-right, then select Billing (Plans & Top-ups).
- Review the available add-ons and feature toggles for your current plan tier.
- Enable or disable specific add-ons based on your needs. Pricing adjusts automatically to reflect only the features you keep active.
- Save your changes. Your updated plan will take effect immediately.
Note: Some features, such as white-label, are only unlockable at the Pro or Agency tier. If a feature appears greyed out, a plan upgrade may be required to access it.
🏳️ What Is the White-Label Platform?
The white-label feature allows agencies and resellers to present Search Atlas under their own brand. When white-label is active, your clients log in to a branded version of the platform — displaying your logo, colors, and custom domain instead of Search Atlas branding.
White-label is available exclusively on Pro and Agency plans. It is not available on Starter or Growth plans. If your account is downgraded to one of these tiers, any existing white-label configuration will be deactivated automatically.
🚀 How to Activate White-Label
Once you are on a Pro or Agency plan, follow these steps to activate and configure your white-label platform:
- Log in to your Search Atlas account.
- In the left sidebar, navigate to More Features → Agency Hub (/agency-settings).
- Enter your custom branding details: upload your logo, set your brand colors, and configure your custom domain.
- Set up child accounts for your clients under the Customize Customer tab. Assign each client their plan limits and feature access from this tab.
- Save your configuration. Changes will be reflected on your clients' accounts immediately.
Important: If you update a child account's plan from the Customize Customer tab, verify that the changes have saved correctly and are visible on the child account before notifying your client.
⚠️ Common Issues and What to Expect
- White-label option not visible: This feature only appears in navigation for Pro and Agency accounts. Upgrading your plan will unlock it.
- White-label deactivated after downgrade: If you reduce your plan to Starter or Growth, white-label is automatically turned off. Upgrading again will allow you to reactivate it.
- Inconsistent naming in the platform: You may notice the white-label section referred to by slightly different names across menus, tabs, and URLs. This is a known issue being resolved. The feature and its settings are the same regardless of what label appears.
- "Atlas Agent" shown under Exclusive Features on non-eligible plans: If you see Atlas Agent listed under white-label child accounts on Starter, Growth, or Pro plans, this is a display issue and does not reflect actual access. This has been corrected in recent updates.
💡 Tips for Getting the Most from Your Plan
- Review your active add-ons quarterly to ensure you are only paying for what you actively use.
- If you manage multiple clients, consider the Pro or Agency plan to unlock white-label and streamline client delivery.
- Use the Customize Customer tab within white-label settings to tailor each client's feature access and usage limits individually.
🙋 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.