🧭 Overview
If you want a client to log in and see only their own project — not your other clients' work — the answer is white-label child accounts. However, child accounts are blank slates. No projects, data, or settings carry over from your parent account. Before you set one up, read this article in full so you and your client know exactly what to expect.
⚠️ What Child Accounts Do Not Include
This is the most important section. A white-label child account does not:
- Inherit any projects from your parent account
- Import keyword rankings, backlink data, or reports you have already built
- Carry over Google Search Console (GSC) or Google Business Profile (GBP) connections
- Copy account-level settings, templates, or configurations
- Support project migration — there is currently no way to move an existing project from a parent account into a child account
Think of a child account as a brand-new Search Atlas account that happens to display your agency's branding. The client starts from zero.
✅ What Child Accounts Do Provide
- A fully isolated login — the client sees only their own workspace
- Your agency's white-label branding (logo, colours, domain) applied throughout
- Access to Search Atlas tools based on the seat or plan you assign
- Complete separation from your other clients' projects and data
🛠️ How to Create a White-Label Child Account
- In the header, click the apps-grid icon → More Features.
- Select Agency Hub (Agency Hub / Set up your Agency's White Label). You will land on the /agency-settings page.
- Click White Label Setup and complete your agency branding if you have not done so already.
- Use the Settings option to add a new child account and enter your client's details.
- Send the client their login credentials. They will access a branded portal that shows only their workspace.
📋 What Your Client Must Do After Logging In
Because child accounts are blank, your client (or you, on their behalf) will need to complete the following steps inside the new account:
- Create their project. Add the site URL and configure project settings from scratch.
- Reconnect Google Search Console. The child account has no access to GSC properties linked in your parent account. The client must authorise the connection using their own Google credentials.
- Reconnect Google Business Profile if local SEO features are needed.
- Rebuild any reports. Go to Reports (left sidebar → Reports) and use + Create to set up new report templates. Existing reports from your parent account are not transferable.
- Re-enter historical context. Any keyword lists, content briefs, or campaign history that existed in your parent account must be recreated manually.
🔄 Can I Migrate an Existing Project Instead?
Currently, project migration between accounts is not supported. You cannot transfer a project — or its associated data — from your parent account to a child account. If a client needs their historical data preserved in their own account, you will need to export what you can (for example, download CSV reports via Reports → Refresh data → Download .CSV) and use those files as a reference when rebuilding the project in the child account.
🤔 Is a Child Account Right for This Client?
Use the checklist below to decide before you proceed:
- Use a child account if: The client needs their own isolated login, you are onboarding a new project, and starting fresh is acceptable.
- Reconsider if: The client has months of ranking history inside your parent account that they need to retain in a live, connected state — migration is not possible and rebuilding will take time.
- Alternative for read-only sharing: If you simply want a client to review reports without full account access, consider sharing scheduled report exports via Reports → Report Builder (Automated email reports tab) while keeping the project in your parent account.
💬 Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.