White Label lets your agency present Search Atlas entirely under your own branding so clients never see Search Atlas. This article explains what White Label costs, how the reseller billing model works, the legal terms that permit reselling, which features are included, and how to set up your branded domain.
💳 What Does White Label Cost in Search Atlas?
White Label itself is included on the Pro and Agency plans with no separate add-on fee, but note that Search Atlas bills your agency a monthly per-child fee for each active, non-trial client sub-account (see the billing model section below).
- Starter / Growth plans: White Label is not available.
- Pro plan: White Label is included, with client sub-account management for reselling under your own branding.
- Agency plan: White Label is included with full sub-account management and higher client scale limits for managing more child accounts.
🔁 How Does the Agency Billing Model Work When Reselling?
Search Atlas does not bill your clients directly (except affiliate children, who pay Search Atlas themselves). All billing flows through your agency account, and Search Atlas charges your agency both for your own subscription and a monthly "Whitelabel Subscription Increase" for each active, non-trial child account.
The reseller model works like this:
- Your agency pays the Search Atlas subscription (Pro or Agency plan).
- You configure White Label with your domain and branding via More Features → Agency Hub (Set up your Agency's White Label).
- You create client sub-accounts under your agency account, assigning quotas and features per client.
- For each active, non-trial child account, Search Atlas bills your agency a per-child fee equal to a percentage — 70% by default — of Search Atlas's standard monthly base-plan price for that child's plan. This is not a percentage of whatever price you charge your client.
- Clients log in through your branded domain and never see Search Atlas pricing or billing.
- You set your own reseller pricing and invoice clients independently, keeping the difference between your selling price and the Search Atlas per-child fee.
🔧 New vs. Legacy White Label Workflow and the Pricing Visibility Toggle
This article documents the new White Label setup workflow (the successor to the legacy White Label pricing API). If you set up White Label before the migration, your account may still use the legacy pricing configuration. Existing accounts are being migrated to the new workflow, and your parent-configured pricing carries over.
In the new workflow, each parent account has a "show pricing to child customers" toggle. This per-parent setting controls whether your child customers see pricing on their login/pricing page:
- Toggle on: child customers see the pricing you configured as the parent.
- Toggle off: pricing is hidden from child customers, so you can handle pricing and invoicing entirely outside the platform.
⚖️ What Are the Legal Terms for White Label Reseller Use?
Search Atlas does not have a separate white-label Terms of Use or a distinct agency/reseller agreement. The public Terms of Use applies to your account, and it includes an explicit exception that permits white-label agencies to resell through child (sub-) accounts.
Key points to know:
- The general Terms of Use restriction on resale does not apply to white-label agencies using child accounts — reselling under your own branding is a permitted exception.
- There are no standalone reseller-rights, non-compete, or non-solicitation documents to sign; these do not exist as separate agreements.
- The single public Terms of Use governs your white-label Pro or Agency subscription, so no additional contract is required to begin reselling through child accounts.
📄 How to Request an MSA or Enterprise Agreement
If you need a Master Service Agreement (MSA) or any enterprise-level contract beyond the standard Terms of Use, contact Enterprise Sales through searchatlas.com. The Enterprise Sales team handles all custom legal documentation.
🎨 What Features Are Included with White Label?
- Custom subdomain (e.g.,
seo.youragency.com). - Custom logo and brand colors throughout the dashboard.
- Removal of Search Atlas branding from client-facing reports and embeds.
- Branded PDF reports via Report Builder.
- Client sub-account management with per-client quota controls.
🧩 Which Modules Does White Label Cover?
White Label works across the Search Atlas modules included in your plan — such as OTTO SEO, Content Genius, Rank Tracker, Site Auditor, and Local SEO Heatmaps. Contact support to confirm white-label coverage for any specific module before configuring client access.
🔌 How Do You White-Label the WordPress Plugin?
The SearchAtlas (MetaSync) WordPress plugin can also be white-labeled so your clients see your branding inside their WordPress admin. To configure it:
- Log in to the client's WordPress admin.
- Navigate to Search Atlas → Settings → Branding (white-label) section.
- Configure your Plugin Name, OTTO Name, Logos, and Dashboard URL.
🚀 How Do You Set Up Your White Label Domain?
- Go to More Features → Agency Hub (Set up your Agency's White Label) in your Search Atlas dashboard.
- Enter your custom subdomain (e.g.,
seo.yourdomain.com). - Log in to your domain registrar or DNS provider and create a CNAME record pointing your subdomain to Search Atlas.
- Return to Agency Hub and click Verify to confirm the DNS record is active.
- Upload your logo and configure your brand colors.
DNS propagation can take up to 48 hours. Once verification succeeds, your clients will reach the platform through your branded domain.
⚠️ Known Limitations and Troubleshooting
- Child account pricing pages show "Call Us" instead of your configured pricing: In the new White Label setup workflow there is a known issue (tracked as WL-267) where some child account pricing pages display "Call Us" rather than the pricing you set as the parent, even when the "show pricing to child customers" toggle is enabled. This is a display issue and does not affect billing. A fix is in progress; if you are affected, contact support to confirm the current status and any available workaround.
📚 Related Resources
- Agency Hub: Your White-Label Control Center in Search Atlas
- Pro & Agency Plans: Advanced Features, White Label, and Scale Limits
- How to Create and Verify a CNAME Record for Search Atlas White Label
- Site Analysis Lead Capture Widget: Setup and Best Practices
🎯 You now know that White Label is free on Pro and Agency plans, that all billing runs through your agency account, and that the public Terms of Use already permits white-label reselling through child accounts with no separate contracts to sign. For an MSA or custom enterprise agreement, contact Enterprise Sales through searchatlas.com; to start branding, head to More Features → Agency Hub (Set up your Agency's White Label).