Home 🏷️ White Label 🏷️ Renaming Atlas Agent Is Unsupported

🏷️ Renaming Atlas Agent Is Unsupported

Last updated on Nov 04, 2026

🏷️ Why the name still says Atlas Agent

Changing the name of the AI assistant on a white-label site is available. In Agency Hub, White Label Setup, Step 1: Brand Identity, the required AI Assistant Name replaces the default name OTTO in the dashboard header, chat interface, and automated messages. Atlas Agent is a separate chat product and is not renamed by that setting, so its header and nav label stay Atlas Agent.

⚙️ What you can customize today

Branding instructions that are available now apply to OTTO, not to Atlas Agent. You can customize OTTO branding. Those changes do not rename Atlas Agent.

  • If you already customized OTTO branding and the assistant still shows Atlas Agent, that is expected.
  • There is no current setting that replaces the Atlas Agent name on the white-label site.

💡 Request the feature

There is no current setting that replaces the Atlas Agent name on the white-label site. Ask your Search Atlas contact to pass along a request to rename Atlas Agent on your white-label site.

💬 If you still need help

If you need further assistance, open the chat widget in the bottom-right corner of the platform and send your message. A member of our support team will reply in the chat.