💡 What Is the White Label Reseller Program?
The Search Atlas white label program lets you offer a fully branded SEO platform to your own clients under your company's name and logo. You set your own pricing, manage your client roster, and build a recurring revenue stream — all powered by Search Atlas infrastructure running invisibly in the background. It is designed for agencies and consultants who want to expand their service offering without building proprietary software.
💰 How the 70% Reseller Billing Model Works
The reseller billing structure is built to give you a meaningful margin on every client you onboard. The flow works as follows:
- Search Atlas bills you at the wholesale reseller rate for each client seat or plan tier you activate.
- You bill your clients directly at whatever retail price you choose to charge them.
- You retain the margin between what your clients pay you and what you pay Search Atlas. The per-child fee Search Atlas bills you is 70% (by default) of Search Atlas's standard monthly base-plan price for that child's plan — not a percentage of the price you charge your client — so the difference between your selling price and the Search Atlas fee is yours to keep.
In addition to these per-child fees, Search Atlas also bills you for your own agency subscription. Search Atlas does not bill your clients directly (except affiliate children, who pay Search Atlas themselves). Because exact pricing tiers, per-seat costs, and volume discount thresholds vary based on your client volume and selected plan, the sales team will provide a personalized breakdown so you can model your revenue accurately before committing to any contract.
🖥️ Features Your Clients Get Access To
Clients on your white label portal gain access to a full suite of SEO tools through your branded environment. Depending on the plan tier you select for them, features typically include:
- SEO dashboards — keyword rankings, organic traffic insights, and performance trend metrics
- Site audit tools — on-page and technical SEO issue detection and recommendations
- Backlink tracking — monitor link profiles, new acquisitions, and lost links over time
- Content optimization reports — AI-assisted recommendations to improve existing and new content
- White-labeled PDF reports — client-facing reports branded under your business name and logo
- Platform integrations — connections to Google Analytics, Google Search Console, and other third-party tools
Your sales rep can supply a full feature matrix showing exactly what is included at each plan level so you can match the right tier to each client's needs.
🔧 Admin and Management Controls for Resellers
As a reseller admin, you operate a dedicated management layer that sits above all of your clients' accounts. Your admin panel typically gives you access to:
- Client account creation — spin up, configure, and deactivate client accounts directly from your dashboard
- Branding controls — apply your logo, brand colors, and a custom domain so the platform appears entirely as your own product
- Usage monitoring — view activity, tool usage, and engagement data across your entire client base in a single view
- Plan and billing management — assign, upgrade, or downgrade plan tiers per client and track which accounts are active
- Access and permission controls — define what each client account can see, edit, or export within the portal
🚀 How to Get Started as a Reseller
Follow these steps to launch your white label reseller account:
- Connect with the sales team — open the chat widget in the platform and request a white label consultation to receive your personalized pricing proposal and margin breakdown.
- Review your contract and plan options — your sales rep will walk you through available tiers, volume discounts, and any custom arrangements that apply to your situation.
- Configure your branded portal — once onboarded, the team will help you set up your white label environment, apply your branding, and configure your custom domain.
- Onboard your first clients — use your admin dashboard to create client accounts, assign plan tiers, and begin delivering SEO services under your brand.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.