🏷️ What the agency name controls
White label applies one agency name across the client experience. That name replaces Search Atlas branding on the plugin installed on client websites and on the white label agent those clients see. It is the public brand name, not your login or billing name.
If you have not saved a separate agency name, the platform uses the account owner’s full name. That is why a personal name such as Michael Barker can appear on every client site even when logos and colors look correct.
🔍 Where to update the name
Brand Identity controls visual items such as logo and colors. It does not always include the text name shown on the plugin and agent. Check these places in order:
- Open White Label from the main navigation.
- Open the brand or agency profile section, not only logo and color settings.
- Find the field labeled Agency name or Brand name.
- Replace the personal name with the agency name clients should see.
- Save, then review the preview if one is shown.
If that field is blank or missing, open your account profile and update the owner’s display name. White label falls back to that name until an agency name is saved.
🚀 Apply the name on client websites
Saving the name does not always refresh existing client installs immediately. After you save:
- Open a client project that uses white label and confirm the new agency name.
- On the client website, reload the plugin screen. The plugin title should show the agency name instead of your personal name.
- Open the white label agent and confirm the same name appears in the agent label.
- Repeat the check on one more client site. The same agency name is shared across clients.
Allow a short delay, then hard-refresh the browser if the old name is still cached. You do not need to reinstall the plugin for a name-only change.
⚙️ Names that stay unchanged
Changing the agency name does not change your Search Atlas login, team member names, client website domains, or report data. It also does not rename an individual client’s business. Each client still has their own project name. Only the agency brand shown in place of Search Atlas is updated.
Use a name clients will recognize. Avoid a personal name unless that is the brand you want on their websites.
💡 If you still cannot find the field
Some accounts show Brand Identity and general Settings without an editable agency-name field. Do not create a second brand profile to work around this. The existing white-label profile is the one already applied to your plugin and agent.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and send your message. A member of our support team will reply in the chat.