🗺️ Overview
Search Atlas white-label reports let you present SEO data under your own brand. A common question is whether you can change the default dark background to white and apply a custom header color. This article explains what is currently available and what is coming soon.
⚙️ Where White-Label Settings Live
All white-label configuration is managed in one central location:
- In the header, click the apps-grid icon and select More Features.
- Select Agency Hub. You will land on the /agency-settings page.
- From here you can access White Label Setup and Settings to manage your branding.
Report generation itself is handled separately via Reports in the left sidebar (/report-builder/projects-list), where you can create, refresh, download, and schedule automated email reports.
🎨 Current Background and Header Color Options
At this time, white-label report styling is tied to the brand assets you configure in your More Features → Agency Hub (Set up your Agency's White Label) settings. Here is what you can do today:
- Logo: Upload your agency or client logo so it appears in report headers.
- Brand assets: Uploaded brand assets are rendered in the Report Viewer and included in PDF exports.
- Dashboard colors: Custom dashboard color settings are supported for white-label accounts.
If your reports are currently displaying a dark or black background, this reflects the default report theme. A full color-picker for report backgrounds and header colors is not yet available as a self-serve control in the UI.
🚀 What Is Coming Soon
The Search Atlas product team is actively building expanded branding controls for white-label reports. Upcoming features include:
- Background color selector — switch from the default dark theme to white or any custom color.
- Header color customization — apply your brand's primary color to report headers.
- Brand Vault selector with live preview — choose saved brand profiles and see changes in real time before publishing.
- Per-report branding override panel — apply unique branding to individual reports directly inside the report editor.
These features are currently in development and will be rolled out progressively. No action is required on your end — updates will appear automatically in your account once released.
✅ Best Practice in the Meantime
While full color customization is being built, you can still deliver polished, on-brand reports by following these steps:
- Go to More Features → Agency Hub and complete all fields under White Label Setup, including your logo and any available color fields.
- Navigate to Reports in the left sidebar and create or open an existing report.
- Use the Download .CSV or PDF export option to share reports with clients — your uploaded brand assets will appear in the exported output.
- Set up Automated email reports so clients receive branded reports on a schedule without manual effort.
💡 Tips
- Keep your logo file high-resolution and on a transparent background so it looks sharp on any report theme.
- Check More Features → Agency Hub (Set up your Agency's White Label) regularly — new branding controls will appear there as features are released.
- If a client needs a white-background report urgently, exporting to PDF and adjusting in a design tool is a reliable interim workaround.
🆘 Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.