🔍 Overview
Search Atlas Report Builder lets you white-label reports with your own logo, colors, and company details before sharing them with clients. However, not every report type in the platform is available inside Report Builder. This article explains which technical reports support white-labeling and walks you through the steps to apply your branding.
📋 Which Technical Reports Support White-Labeling?
White-labeling is only available for reports created and managed inside Report Builder (Left sidebar → Reports). The following technical report types are supported:
- Site Audit Report – a full crawl-based technical health summary including errors, warnings, and notices.
- Backlink Report – an overview of a domain's backlink profile, authority metrics, and referring domains.
- Keyword Rank Tracker Report – current keyword positions, movement trends, and SERP feature data.
- Competitor Analysis Report – side-by-side technical and keyword comparisons across competing domains.
- Google Analytics & Search Console Report – traffic, clicks, impressions, and core web vitals pulled from connected data sources.
If the technical report you need is accessible via a direct URL outside of Report Builder, it is a live platform view and does not currently support white-labeling. In that case, the best alternative is to recreate the data as a Report Builder report using one of the supported types listed above.
🚀 How to White-Label a Technical Report
- Go to Reports in the left sidebar (URL: /report-builder/projects-list).
- Select an existing project or click Create New Project to start a fresh report.
- Choose the report type you want to generate (e.g., Site Audit, Rank Tracker).
- Go to your Avatar → Agency Settings (White Label Setup) to access branding options.
- Upload your Agency Logo (recommended size: 200 × 60 px, PNG or SVG).
- Set your Brand Colors in Agency Settings → Brand Colors using the Primary Color and Secondary Color pickers.
- Enter your company name and optionally a custom report title for the client.
- Click Save Branding to apply changes across the report.
- Preview the report to confirm your branding appears correctly on all sections.
- Export the report as a PDF or generate a shareable client link with white-label branding active.
💡 Tips for Best Results
- Use a transparent-background logo (PNG) to ensure it looks clean on both light and dark report themes.
- Reuse branding across projects — once saved, your brand settings can be applied to new reports without re-entering details.
- Shareable links respect white-label settings, so clients will never see Search Atlas branding when you share via link.
- If you need to report on data from a URL-based platform view, take note of the key metrics and manually build a custom report in Report Builder to keep the white-label experience consistent.
❓ Frequently Asked Questions
Can I white-label a report I accessed via a direct URL?
Not directly. Reports accessed via specific URLs are live platform views and do not have a white-label export option. Use Report Builder to create an equivalent report that supports full branding.
Is white-labeling available on all Search Atlas plans?
White-labeling in Report Builder is available on plans that include the Report Builder feature. Check your current plan details in your account settings to confirm access.
Can I create multiple brand profiles for different clients?
Currently, branding settings are applied at the project level, so you can set unique branding per project to serve multiple clients with different visual identities.
🙋 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.