Search Atlas offers a white label reseller program that allows agencies to rebrand the platform and manage client sub-accounts under their own brand identity.
🏷️ What Is the White Label Reseller Program?
The white label program is designed for agencies and resellers who want to deliver Search Atlas tools to their clients under their own brand. Key capabilities include:
- Custom logo and color scheme applied across the platform
- Provisioning of separate sub-accounts for each client
- Centralized management of client access from the reseller account
💲 Pricing and Margins
Reseller pricing and feature access are configured by the Search Atlas team during your onboarding process. This is not a self-serve setup — your assigned account manager will work with you to define:
- Your reseller plan tier and included features
- The number of client sub-accounts you can provision
- Any custom pricing arrangements specific to your agreement
A common question from resellers is how the billing margin model works — specifically, how the difference between your Search Atlas cost and the selling price you charge clients translates into agency revenue. Search Atlas uses a percentage-based reseller billing structure; the exact margin for your agreement is defined during onboarding with your account manager, who will walk you through how to price your services to clients profitably.
Margin settings and per-client pricing are not adjustable through the platform dashboard. All pricing changes must be coordinated through your account manager.
⚙️ Setting Up White Label
White label configuration is handled by the Search Atlas team — there is no self-serve setup flow in the dashboard. To get started or make changes:
- Contact your Search Atlas Account Manager to discuss your white label requirements and plan options.
- Provide your branding assets (logo, brand colors, and any other visual elements) as directed by your account manager.
- The Search Atlas team will configure your white label environment and provision your reseller account.
- Once active, log in and begin creating and managing client sub-accounts by navigating to More Features → Agency Hub.
Troubleshooting: If you see a profit margin displayed as a negative value when a selling price is updated during your white label setup, or if configured pricing values are not appearing correctly on your Pricing page, both were previously identified platform issues that have since been resolved. If you continue to experience either problem, contact support via the chat widget below.
📋 Managing Client Sub-Accounts
After your reseller account is live, you can provision sub-accounts for your clients through your dashboard. If you need to adjust the number of sub-accounts, update feature access for specific clients, or modify branding settings at any time, contact your account manager to request the change.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.