The Agency Hub is where Search Atlas transforms from a powerful SEO platform into your agency's branded growth engine.
If you run SEO for clients, sell audits, or want to operate under your own domain and identity, the Agency Hub is your operational command center. It allows you to:
- Launch a white-label SEO dashboard
- Capture inbound leads with a branded widget
- Manage pricing visibility
- Generate affiliate revenue
- Access agency-exclusive community resources
Everything from one unified control panel.
🔎 How to Access the Agency Hub
While logged into your Search Atlas dashboard, look at the top-right corner of the dashboard header and locate the grid ("More features") icon, in the same group of icons as the Atlas Agent button and the credits display.
Click the grid icon. In the dropdown panel that appears under More Features, click Agency Hub (Set up your Agency's White Label). You'll be redirected to Agency Hub.
🟢 Tab 1: Activate
Set Up Your White-Label SEO Platform. This is where you configure your branded dashboard.
Step 1 — Provide a Custom URL and Logo. You'll enter a Whitelabel Dashboard URL (for example, dashboard.youragency.com) and upload your agency logo and branding assets. This URL becomes the login portal your clients use to access reports.
Step 2 — Add a DNS Record. You'll see the required DNS configuration: a CNAME record pointing to whitelabel.dns.searchatlas.com, with the subdomain matching the URL you entered above. DNS propagation can take up to 48 hours. Once configured, your clients access Search Atlas through your branded domain, not searchatlas.com — this is what makes it truly white-label.
⚙️ Tab 2: Settings
Control What Your Clients See. This tab governs brand presentation and visibility settings. Under Agency Settings → White Label Setup (Logo), you can configure Upload Agency Logo, Brand Colors, Favicon, AI Assistant Branding, and view a Live Preview.
Under Customer Settings, you can toggle whether to send emails to your customers, show the Orders page, and show the Pricing page to your clients. If pricing is enabled, you can configure Starter, Growth, Pro, and Agency plans. All customer payments are processed by the agency, giving you full commercial control over your client relationships.
📊 Tab 3: Site Analysis Lead Capture Widget
Turn Your Website Into a Lead Engine. This tab lets you install a branded SEO audit widget on your website. You can customize placeholder text, button text, background color, and font color, with a live preview to test it instantly. If your white-label domain isn't configured, the widget temporarily uses the default Search Atlas domain.
Click Copy Snippet to Clipboard, then paste the HTML snippet into your website (common placements include the homepage hero section, a landing page, or an SEO services page). Captured leads appear in the Leads Captured table at the bottom of this page. You can also add custom HTML to the top or bottom of the report for branding banners, disclaimers, or calls to action, and connect webhooks under Integrations to send captured leads directly into your CRM or automation stack.
💰 Tab 4: Affiliate Link
Generate Recurring Revenue. Search Atlas offers a 30% recurring commission for active accounts you refer. In this section, you'll find your unique affiliate registration link and direct access to the referral dashboard. This is separate from your white-label business but can compound your revenue streams.
🌐 Tab 5: Join SEOTheory Community
Private Growth Community for Agencies. This tab grants access to an exclusive community designed for agency owners, with early access to beta tools, direct Q&A with the product and SEO teams, case studies, and growth strategies from other agencies. Access is invite-only.
🚀 Why the Agency Hub Matters
The Agency Hub is not just a configuration panel — it's the infrastructure layer that lets you operate under your own brand, capture inbound SEO leads, monetize audits, control pricing visibility, scale client reporting, and build recurring revenue.
When properly configured, the Agency Hub turns your agency from a service provider into a scalable platform. Your clients see your domain, your brand owns the experience, your pricing controls the revenue, your widget captures the pipeline — Search Atlas powers the engine, but the Agency Hub makes it yours.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.