📋 Overview
White label branding lets you present the Search Atlas platform as your own. When configured correctly, your team and clients log in through your custom domain and see your brand colors, logo, and naming throughout the dashboard instead of the default Search Atlas styling. This article explains how to set up team access, apply your custom colors, and rebrand the OTTO assistant so nothing reverts to the original Search Atlas look.
✅ Before You Begin
White label features are available on plans that include white label access. You will need administrator permissions on your account to make these changes. Have the following ready:
- Your custom domain or subdomain (for example, app.yourcompany.com).
- Your brand logo files in a web-friendly format such as PNG or SVG.
- Your brand color values, ideally as HEX codes (for example, #0057B8 for your custom blue).
🌐 Step 1: Configure Your White Label Domain
Your white label site is the branded address your team and clients use to log in. To set it up:
- Open the Settings area and select White Label.
- Enter your custom domain or subdomain in the domain field.
- Follow the on-screen instructions to verify domain ownership and connect your DNS records.
- Save your changes and allow time for the domain to finish connecting.
Once your domain is active, all team members and clients should log in through that branded address rather than the standard Search Atlas URL. This is the most common reason branding appears inconsistent: logging in through the original Search Atlas address shows the default styling, not your custom theme.
👥 Step 2: Add Your Team to the White Label Site
After your domain is live, invite your team so they access the platform through your branded login:
- Go to Settings and select Team or Users.
- Choose Invite or Add User and enter each team member's details.
- Assign the appropriate role and permissions for each person.
- Send the invitation. Team members should accept it and then log in through your white label domain.
Confirm that everyone is using the branded login link. If a team member logs in through the default Search Atlas address, they will see the standard branding even though your white label settings are correct.
🎨 Step 3: Apply Your Custom Colors and Logo
To replace the default Search Atlas purple with your own brand colors:
- In More Features, open Agency Hub (White Label branding section).
- Upload your logo in the logo fields provided.
- Enter your brand color HEX codes in the color fields, such as your custom blue for the primary color.
- Save your changes.
After saving, refresh your browser to load the updated theme. If the dashboard still shows the default purple, the most common causes are unsaved color fields, a cached browser session, or logging in through the non-branded URL. Clear your browser cache or open a private window, then log in again through your white label domain.
Please also note that support for custom dashboard colors is still being added to some individual tools, including Keywords, Local, Content, Authority, Smart Ads, and the Home Page. If your custom colors apply across most of the dashboard but a specific section still shows the default styling even after saving and clearing your cache, that area may not yet support custom colors while this work is in progress.
🤖 Step 4: Rebrand the OTTO Assistant Name
The OTTO assistant can be renamed so it reflects your brand instead of showing the default name. To update it:
- Open More Features and select Agency Hub.
- Locate the field for the assistant or bot name.
- Enter your preferred custom name.
- Save your changes and refresh the dashboard to confirm the new name appears.
If the OTTO name is still visible, check that the custom name field is filled in and saved, and confirm you are viewing the platform through your branded domain.
🔍 Why Branding May Still Look Incorrect
If your custom branding is not displaying as expected, review these common causes:
- Wrong login URL: Team members must log in through your white label domain, not the standard Search Atlas address.
- Unsaved settings: Each branding field, including colors and the assistant name, must be saved individually.
- Browser cache: Old styling can remain cached. Refresh, clear the cache, or use a private window.
- Domain still connecting: A newly added domain may need time to finish verifying before branding fully applies.
- Custom colors not yet supported in every section: Custom dashboard color support is being rolled out across individual tools (such as Keywords, Local, Content, Authority, Smart Ads, and the Home Page). Some sections may continue to show the default styling while this work is in progress, even when your settings are saved correctly.
💬 Need More Help?
If you have completed these steps and your branding still does not appear correctly, we are happy to help. If you need further assistance, click the chat icon in the bottom-right corner of the platform to start a live chat with a member of our team.