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🌐 Configuring Cloudflare DNS for Search Atlas Whitelabel

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview

If your whitelabel analyzer widget is showing missing logos or test leads after a recent platform update, the root cause is almost always an incomplete or misconfigured DNS setup in Cloudflare. This article walks you through the general steps to create the correct CNAME record, disable Cloudflare's Proxied mode, and verify that everything is propagating correctly.

⚙️ What You Will Need

  • Access to your Cloudflare account with permission to edit DNS records
  • Your whitelabel domain (the domain you use for your branded Search Atlas dashboard)
  • Your Search Atlas account with whitelabel already enabled
  • The specific subdomain name and CNAME target value provided to you by the Search Atlas support team

📋 Step 1: Create the CNAME Record in Cloudflare

  1. Log in to your Cloudflare account and select the domain you are using for your whitelabel dashboard.
  2. Navigate to DNS in the left-hand sidebar, then click Records.
  3. Click Add record.
  4. Set the record Type to CNAME.
  5. In the Name field, enter the subdomain name provided to you by the Search Atlas support team.
  6. In the Target field, enter the CNAME target value provided to you by the Search Atlas support team.
  7. Leave the TTL set to Auto.
  8. Do not save yet — continue to Step 2 before confirming.

🚫 Step 2: Disable Cloudflare Proxied Mode

This is the most commonly missed step. When the Proxied setting is enabled (shown as an orange cloud icon), Cloudflare intercepts traffic and routes it through its own network. This breaks the connection between your whitelabel subdomain and the Search Atlas platform.

  1. In the same Add record panel, locate the Proxy status toggle.
  2. Click the toggle so the icon changes from an orange cloud (Proxied) to a grey cloud (DNS only).
  3. Confirm the status reads DNS only.
  4. Click Save to create the record.

If you already saved the record with Proxied mode enabled, click the Edit icon next to the existing CNAME record, switch the proxy status to DNS only, and save again.

⏱️ Step 3: Wait for DNS Propagation

After saving the record, DNS changes need time to propagate across the internet. Allow some time for propagation to complete before testing your whitelabel setup. If you are unsure whether propagation has completed, contact our support team for assistance.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.