## **🗺️ Overview**

Search Atlas plans are designed to be flexible. You can focus your subscription on the specific tools you need — such as GBP management and heatmaps — and avoid paying for features you don't use. White-label functionality, which lets you brand the platform for your clients, is available on select plans. This article explains how plan customization works and how to activate the white-label platform.

## **📦 Understanding Plan Tiers and Feature Access**

Search Atlas offers four main plan tiers: **Starter**, **Growth**, **Pro**, and **Agency**. The features available to you depend on your current plan:

- **Starter and Growth:** Core SEO tools are included. White-label functionality is **not available** on these tiers. If you downgrade from a higher tier to Starter or Growth, your white-label configuration will be automatically deactivated.
- **Pro:** Includes access to white-label features along with the full suite of SEO tools. Agency-level features are also enabled on Pro.
- **Agency:** Includes all Pro plan features plus expanded limits and priority support options.

## **🎛️ Customizing Your Plan Features**

If you want to focus your plan on specific tools — for example, GBP management and heatmaps only — without paying for SEO add-ons you don't use, follow these steps:

1. Log in to your Search Atlas account.
2. Click your avatar in the top-right, then select **Billing** (Plans & Top-ups).
3. Review the available add-ons and feature toggles for your current plan tier.
4. Enable or disable specific add-ons based on your needs. Pricing adjusts automatically to reflect only the features you keep active.
5. Save your changes. Your updated plan will take effect immediately.

**Note:** Some features, such as white-label, are only unlockable at the Pro or Agency tier. If a feature appears greyed out, a plan upgrade may be required to access it.

## **🏳️ What Is the White-Label Platform?**

The white-label feature allows agencies and resellers to present Search Atlas under their own brand. When white-label is active, your clients log in to a branded version of the platform — displaying your logo, colors, and custom domain instead of Search Atlas branding.

**White-label is available exclusively on Pro and Agency plans.** It is not available on Starter or Growth plans. If your account is downgraded to one of these tiers, any existing white-label configuration will be deactivated automatically.

## **🚀 How to Activate White-Label**

Once you are on a Pro or Agency plan, follow these steps to activate and configure your white-label platform:

1. Log in to your Search Atlas account.
2. In the left sidebar, navigate to **More Features → Agency Hub** (/agency-settings).
3. Enter your custom branding details: upload your logo, set your brand colors, and configure your custom domain.
4. Set up child accounts for your clients under the **Customize Customer** tab. Assign each client their plan limits and feature access from this tab.
5. Save your configuration. Changes will be reflected on your clients' accounts immediately.

**Important:** If you update a child account's plan from the Customize Customer tab, verify that the changes have saved correctly and are visible on the child account before notifying your client.

## **⚠️ Common Issues and What to Expect**

- **White-label option not visible:** This feature only appears in navigation for Pro and Agency accounts. Upgrading your plan will unlock it.
- **White-label deactivated after downgrade:** If you reduce your plan to Starter or Growth, white-label is automatically turned off. Upgrading again will allow you to reactivate it.
- **Inconsistent naming in the platform:** You may notice the white-label section referred to by slightly different names across menus, tabs, and URLs. This is a known issue being resolved. The feature and its settings are the same regardless of what label appears.
- **"Atlas Agent" shown under Exclusive Features on non-eligible plans:** If you see Atlas Agent listed under white-label child accounts on Starter, Growth, or Pro plans, this is a display issue and does not reflect actual access. This has been corrected in recent updates.

## **💡 Tips for Getting the Most from Your Plan**

- Review your active add-ons quarterly to ensure you are only paying for what you actively use.
- If you manage multiple clients, consider the Pro or Agency plan to unlock white-label and streamline client delivery.
- Use the **Customize Customer** tab within white-label settings to tailor each client's feature access and usage limits individually.

## **🙋 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.