🗺️ Overview
Search Atlas Press Release distribution supports multi-location businesses. If you manage several Google Business Profile locations, you can publish targeted press releases for each one and display those releases directly on your website. This article explains how both features work together.
📍 Managing Press Releases Across Multiple Locations
Yes, you can create and manage separate press release campaigns for each of your business locations. Here is how it works:
- Log in to your Search Atlas account and navigate to the Press Release section from the left sidebar.
- When creating a new press release, look for the Location field during the setup process.
- Select the specific Google Business Profile location this press release applies to. Each location you have connected to your account will appear in the dropdown.
- Complete the rest of the press release details — headline, body copy, contact information, and distribution options — as you normally would.
- Repeat this process for each location. Each press release is stored and tracked independently, so you can monitor performance per location.
Important: Make sure all five of your Google Business Profile locations are connected to Search Atlas before you begin. If a location is missing from the dropdown, check your Google Business Profile integration settings.
🌐 Embedding Published Press Releases on Your Website
Once a press release is published, you can feature it on your website in an "In the News" section using Search Atlas Website Studio. Follow these steps:
- In the left sidebar, go to Website Studio (URL:
/website-studio). - Open the page where you want to display your press releases — for example, a dedicated News or Media page.
- Add a new content block or section to the page and choose the Press Release widget or embed block from the element library.
- Configure the block to pull in your published press releases. You can filter by location if you want a location-specific feed, or display all published releases site-wide.
- Customise the layout, heading, and styling to match your website design.
- Click Save and then Publish to make the changes live.
Your "In the News" section will automatically update as you publish new press releases, so you do not need to manually add each one to the page.
💡 Tips for Multi-Location Businesses
- Use clear, location-specific headlines so visitors and search engines understand which area each press release targets.
- Tag each press release by location during creation to keep your dashboard organised when you manage five or more profiles.
- Create a separate News page per location in Website Studio if you run distinct websites or landing pages for each branch — then filter the embed block to show only that location's releases.
- Monitor distribution reports for each press release individually to compare coverage across your locations and identify which topics drive the most pickups.
❓ Frequently Asked Questions
Can I publish the same press release to all five locations at once?
Currently, each press release is created for a specific location. If you want to cover all five locations, you will need to create five separate press releases — one per location. This ensures each release contains accurate, location-specific details that resonate with local audiences and local distribution outlets.
Will the embedded press releases on my website affect my SEO?
Yes, positively. Featuring published press releases on your website adds fresh, keyword-rich content and creates internal links. Combined with the external backlinks generated by distribution, this strengthens your overall SEO profile.
What if my press release is not showing up in the Website Studio embed?
Check that the press release status is Published and not still in Draft, Generating, Generated, Publishing, Publish Stuck, or Publish Failed. Only fully published releases appear in the embed feed.
🆘 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.