📘 How to Publish Press Content in Search Atlas (Authority Building > PR Distribution)

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📌 Overview

Media Rooms help you showcase PR campaigns and brand mentions on a centralized, professional page. This capability is now managed from Authority → Authority Building → PR Distribution (Press Releases) in the left sidebar of your Search Atlas dashboard, and can be set up in a few different ways depending on your publishing workflow.

This article walks you through the general approach for each method:

Watch the original walkthrough video (this video shows the previous "Media Rooms" interface; the current steps are described below under Authority → Authority Building → PR Distribution (Press Releases)).

  • Manual setup
  • Using templates
  • Automated deployment

✍️ Method 1: Manual Setup

Use this method if you want full control over the content and layout.

  • Go to Authority → Authority Building → PR Distribution (Press Releases) from the left sidebar of your Search Atlas dashboard.
  • Create a new press/media entry.
  • Manually add headlines, body copy, and media links.
  • Save and publish.

📐 Method 2: Using Templates

Ideal for speed and consistency across campaigns.

  • Open the available templates from your PR Distribution settings.
  • Choose a saved layout or create a new one.
  • Apply the template to your selected PR campaign.
  • Customize as needed before publishing.

⚙️ Method 3: Automated Deployment

Best for teams using automated publishing workflows.

  • Enable automation from your campaign settings.
  • Link your PR campaign and select the auto-publish option.
  • Define your publish triggers and content rules.
  • The platform will auto-generate and publish your press content.

💡 Pro Tips

  • Make sure your branding elements (logo, brand colors, fonts) are up to date in your account settings before publishing.
  • Use relevant keywords in titles and body copy to boost SEO.
  • Preview your content before publishing to ensure layout integrity.

Note: exact menu names and button labels may vary as the platform evolves — if you don't see an option described here, check Authority → Authority Building → PR Distribution (Press Releases) or ask your Account Manager.

💬 Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.