What Happened to Wildfire Exchange?
If you previously used Wildfire Exchange from the Authority menu and can no longer find it, you are not alone. The Wildfire Exchange feature has been consolidated into Link Laboratory, Search Atlas's unified link-building hub. All the link exchange functionality you relied on is still available — it has simply moved to a new home in the platform.
How to Locate Link Laboratory
Because the exact sidebar labels and tab names can vary depending on your plan and workspace configuration, we recommend the following approach to find Link Laboratory:
- Log in to your Search Atlas account.
- Look in the left-hand sidebar for a section related to link building or outreach.
- Click into that section and look for Link Laboratory as a sub-item or tab.
- Once inside Link Laboratory, explore the available tabs to locate the link exchange functionality you previously used under Wildfire Exchange.
If you are unsure which sidebar section contains Link Laboratory, use the platform's search or navigation menu to search for "Link Laboratory" by name.
What to Do If You Cannot Find Link Laboratory
If you cannot locate Link Laboratory in your sidebar at all, consider the following:
- Check your subscription plan. Link Laboratory may only be available on plans that include link-building features. Review your plan from the Billing page (top-right avatar → Billing, Plans & Top-ups tab) and upgrade if needed.
- Check your user role. Workspace administrators can restrict tool access for individual users. Contact your workspace admin to confirm you have the correct permissions enabled.
- Try a hard refresh. Press Ctrl + Shift + R (Windows) or Cmd + Shift + R (Mac) to clear your browser cache and reload the platform in case of a display issue.
Still Cannot Find It?
If you have checked your plan, user role, and browser cache and still cannot locate Link Laboratory or the Wildfire Exchange functionality, our support team can confirm the exact current navigation path for your account and plan.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.