Overview
After approving WILDFIRE backlinks for a client site, it can take some time before they appear in your account and become verifiable. This article explains what to do if your approved WILDFIRE backlinks appear to be missing, and how to escalate effectively if you cannot locate or confirm them.
Why WILDFIRE Backlinks May Appear Missing
There are a few common reasons an approved WILDFIRE backlink may not yet be visible or verifiable in your account:
- Processing and placement time: Approved links do not go live instantly. There is typically a window between approval and live placement, and this can vary depending on the publisher and campaign.
- Search engine indexing delay: Even once a link is placed on a publisher page, search engines may take additional time to index it — which can affect visibility in third-party tools.
- Incomplete approval: In some cases, the link may not have been fully submitted through the approval process. Revisit your approval steps to confirm the link was successfully submitted.
What to Do If a Backlink Seems Missing
Because the specific navigation and UI for WILDFIRE campaigns can vary, we recommend taking the following general steps:
- Log in to your Search Atlas account and navigate to the WILDFIRE section of the platform.
- Locate the campaign or project associated with the link you are looking for.
- If enough time has passed since approval, check whether a live URL is available for the placed link and open it directly in your browser to confirm the anchor text and destination URL match what you approved.
- If you are unsure whether your link was fully approved, revisit the approval process to confirm submission was completed.
If you have followed the steps above and the backlink is still missing or unverifiable, the issue likely requires a manual check by our support team.
What to Have Ready When Escalating
To help our team investigate as quickly as possible, please have the following information ready before reaching out:
- The name of the WILDFIRE campaign or client project the link is associated with
- The specific link or domain you are trying to locate
- The date the link was approved
- Any confirmation details you received at the time of approval
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.