🎯 The Short Answer: Do Both
After submitting a backlink — such as a TV interview feature — for indexing in Authority Building, you do not need to choose between indexing more backlinks and creating supporting content. These two activities work together to strengthen your site's authority. Stopping content creation while you wait for backlinks to index means leaving ranking power on the table.
🔗 What Indexing a Backlink Actually Does
When you add a backlink to Authority Building and submit it for indexing, you are signalling to search engines that the link exists and should be crawled and credited to your site. Indexing resolves a common problem: high-quality backlinks that search engines have not yet discovered or processed.
Submitting a backlink for indexing is a one-time technical step. Once submitted, the process runs in the background. You do not need to monitor it continuously or pause other work while it completes.
✍️ Why Supporting Content Amplifies Your Backlinks
A backlink from a TV interview is a strong authority signal on its own. However, its impact grows significantly when complementary content reinforces the same topic cluster. Here is why:
- Topical relevance: Press releases, blog posts, and articles published around the same subject tell search engines that your site has genuine expertise in that topic, making the backlink more contextually meaningful.
- Internal linking opportunities: New content gives you natural places to link internally to the pages your backlinks point to, strengthening their ranking contribution.
- Additional indexing signals: Each piece of published content you create can itself be submitted for indexing, creating multiple entry points for search engines to discover your authority signals.
- Faster authority accumulation: Backlinks and content compound each other. A backlink pointing to a well-supported topic cluster builds authority faster than the same backlink pointing to a thin or isolated page.
📋 Recommended Strategy After Submitting a Backlink
Follow this approach immediately after submitting a TV interview or similar high-authority backlink for indexing:
- Submit the backlink for indexing inside Authority Building and confirm the submission is queued.
- Publish a press release covering the TV interview. Include a link to the interview, relevant keywords, and a quote or key takeaway from the appearance.
- Write a supporting blog post or article that expands on the topic discussed in the interview. Link internally to any pages the backlink targets.
- Submit the new content URLs for indexing as well, so search engines process all related signals together.
- Continue building backlinks on other topics or from other sources. You do not need to wait for one backlink to be fully indexed before adding more.
⚖️ When to Prioritise Backlinks vs. Content
The choice is rarely either/or, but here is a practical guide for situations where you need to sequence your effort:
- Prioritise indexing backlinks first if the linked page has thin or no supporting content. Getting the link indexed before the page is strengthened still works, but plan content creation as a fast follow-up.
- Prioritise content first if the page the backlink points to does not yet exist or is a stub. A strong destination page makes the backlink more effective from the moment it is indexed.
- Run both in parallel whenever your resources allow. This is the default recommended approach for ongoing authority campaigns.
🔍 Tracking Combined Impact in Search Atlas
You can monitor how your backlinks and content work together using the following tools:
- Go to More Features → Backlinks → Backlink Research to review newly indexed backlinks and confirm they are being credited to your domain.
- Go to More Features → Backlinks → Topical Relevance to check whether your backlink profile aligns with the topic clusters your content covers.
- Go to Site Metrics → Topical Dominance to measure whether your content and backlinks are building authority in your target topic areas over time.
- Go to Site Metrics → Overview to track overall domain authority trends as your combined strategy takes effect.
💡 Key Takeaway
Submitting a backlink for indexing and creating complementary content are not competing tasks. Indexing gets your backlink credited. Content makes that credit more powerful. The strongest authority-building campaigns run both activities simultaneously and consistently. After a TV interview backlink, the next best action is to publish a press release or supporting article, then submit those new URLs for indexing as well.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.