Every press release you submit through Search Atlas must include specific components in a defined structure to pass distribution partner validation. Build each section correctly before you submit to avoid rejection and maximize media pickup.
🖼️ Logo
- Format: PNG or JPEG, 72–300 DPI
- Placement: Top-left or center
✍️ AI Writing Instructions (Step 2)
Write your AI Writing Instructions in English. Non-English instructions are not supported and may produce unexpected results. A disclaimer appears in the product as a reminder.
📌 Headline (Recommended)
- 70 characters or fewer
- Title case
- Include one main keyword
- Avoid hype or jargon
Example: Acme Corp Unveils AI-Powered Thermostat to Cut Energy Bills
📝 Sub-headline / Summary (Optional)
- 120 characters or fewer
- Sentence case, no trailing period
Example: New platform improves delivery efficiency by up to 30%
📍 Dateline (Required)
Format: CITY, STATE – Month Day, Year — all-caps city, two-letter state abbreviation, em dash before the date.
Open your lead paragraph with the dateline in this exact format.
Example: NEW YORK, NY – May 23, 2026
🔍 Lead Paragraph
- Covers Who, What, When, Where, and Why
- 1–2 direct sentences
- Third-person, factual tone
📄 Body Paragraphs
- Follow the inverted pyramid: most important details first
- 2–4 sentences per paragraph
- Include context, a quote, and a proof point
- Attribute all quotes and claims
Example quote: “We’re excited to bring this to market,” said Jane Doe, CTO of Acme Corp.
Note: Place the Call to Action as a separate block after the boilerplate — do not include it within the body paragraphs.
🏢 Boilerplate
Write a brief, factual about-the-company statement. Avoid marketing language.
Example: About Acme Corp — Founded in 2015, Acme Corp develops smart home devices powered by AI, serving clients across North America.
📢 Call to Action (Optional)
Include links or referrals for additional information. Keep the language neutral — avoid promotional or sales-driven phrasing.
📇 Media Contact (Required)
Include a Media Contact block so distribution partners and journalists can follow up. Expected fields:
- Full name of the press contact
- Title
- Company
- Email address
- Phone number (optional)
Some fields may be auto-populated from your user profile. Review and update them before you submit.
📏 Length Guidelines
- Recommended total: 400–600 words
- Hard limit: Distribution partners may reject releases exceeding 800 words
- Aim for 3–5 concise body paragraphs to stay within range
✅ Final Formatting Checklist
- Single spacing with a line break between paragraphs
- Left-align all text
- End your release with ### or – 30 –
- Total word count: 400–600 words
🚀 Next Steps: Submit for Distribution
Once your press release follows the structure above, submit it for distribution directly within the platform. Before submitting, confirm that all required components — Dateline, Lead Paragraph, Boilerplate, and Media Contact — are complete to avoid validation errors from distribution partners.
🎯 You now have a complete reference for every press release component in Search Atlas. Review each required field against this guide before you click Submit.