Every press release you submit through Search Atlas must include specific components in a defined structure to pass distribution partner validation. Build each section correctly before you submit to avoid rejection and maximize media pickup.

## 🖼️ Logo

- **Format:** PNG or JPEG, 72–300 DPI
- **Placement:** Top-left or center

## ✍️ AI Writing Instructions (Step 2)

Write your AI Writing Instructions in English. Non-English instructions are not supported and may produce unexpected results. A disclaimer appears in the product as a reminder.

## 📌 Headline (Recommended)

- 70 characters or fewer
- Title case
- Include one main keyword
- Avoid hype or jargon

**Example:** Acme Corp Unveils AI-Powered Thermostat to Cut Energy Bills

## 📝 Sub-headline / Summary (Optional)

- 120 characters or fewer
- Sentence case, no trailing period

**Example:** New platform improves delivery efficiency by up to 30%

## 📍 Dateline (Required)

**Format:** CITY, STATE – Month Day, Year — all-caps city, two-letter state abbreviation, em dash before the date.

Open your lead paragraph with the dateline in this exact format.

**Example:** `NEW YORK, NY – May 23, 2026`

## 🔍 Lead Paragraph

- Covers Who, What, When, Where, and Why
- 1–2 direct sentences
- Third-person, factual tone

## 📄 Body Paragraphs

- Follow the inverted pyramid: most important details first
- 2–4 sentences per paragraph
- Include context, a quote, and a proof point
- Attribute all quotes and claims

**Example quote:** “We’re excited to bring this to market,” said Jane Doe, CTO of Acme Corp.

**Note:** Place the Call to Action as a separate block after the boilerplate — do not include it within the body paragraphs.

## 🏢 Boilerplate

Write a brief, factual about-the-company statement. Avoid marketing language.

**Example:** About Acme Corp — Founded in 2015, Acme Corp develops smart home devices powered by AI, serving clients across North America.

## 📢 Call to Action (Optional)

Include links or referrals for additional information. Keep the language neutral — avoid promotional or sales-driven phrasing.

## 📇 Media Contact (Required)

Include a Media Contact block so distribution partners and journalists can follow up. Expected fields:

- **Full name** of the press contact
- **Title**
- **Company**
- **Email address**
- **Phone number** (optional)

Some fields may be auto-populated from your user profile. Review and update them before you submit.

## 📏 Length Guidelines

- **Recommended total:** 400–600 words
- **Hard limit:** Distribution partners may reject releases exceeding **800 words**
- Aim for 3–5 concise body paragraphs to stay within range

## ✅ Final Formatting Checklist

- Single spacing with a line break between paragraphs
- Left-align all text
- End your release with **###** or **– 30 –**
- Total word count: 400–600 words

## 🚀 Next Steps: Submit for Distribution

Once your press release follows the structure above, submit it for distribution directly within the platform. Before submitting, confirm that all required components — Dateline, Lead Paragraph, Boilerplate, and Media Contact — are complete to avoid validation errors from distribution partners.

**🎯 You now have a complete reference for every press release component in Search Atlas. Review each required field against this guide before you click Submit.**