📍 Press Release Geographic Targeting: What's Available and How to Target Local Markets

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🌎 Is geographic or state-level targeting available?

Not as a direct targeting filter. Search Atlas Press Release distribution does not currently offer a state-level geographic filter where you select specific states or regions before distributing.

🏙️ How to target local and regional markets

The best option for geographic targeting is the Local XPR channel:

  • Local XPR distributes to a curated network of local and regional news outlets across the United States
  • Coverage focuses on community newspapers, city news sites, and regional publications
  • It is the closest available option to geographic targeting within Search Atlas PR

🎯 Other options for geographic relevance

  • Include location in the press release content — mentioning the city, state, or region in the headline and body helps local outlets pick it up. In Step 1 of the press release flow, the address is auto-filled from your saved Locations data, so keeping the correct Location selected ensures the intended city and region appear in your release
  • Google Business Profile posts — for hyper-local announcements, GBP posts reach local search audiences directly