🎨 What Is Creative Drive?
Creative Drive is the creative hub inside Meta Ads. It brings together every creative tied to your brands and campaigns — AI-generated images, manually uploaded assets, and remixed variations — all organized in one place. Whether you're building a new campaign or refreshing an existing one, Creative Drive is where your visual content lives.
📁 What You'll Find in Creative Drive
Creative Drive organizes all your creatives by brand and campaign, so you can always see where each asset came from and how it's being used. The three types of creatives you'll find here are:
- AI-generated creatives: Images created by Meta Ads's AI based on your brand and campaign inputs.
- Uploaded creatives: Assets you've brought in manually from your own library.
- Remixed creatives: Variations built from existing creatives — useful for testing different angles or formats.
🤖 Generating Creatives with AI
To generate new images using AI, your Meta ad account must be connected and your brand must be set up in Meta Ads. Once those are in place, you can prompt the AI to generate on-brand visuals directly from Creative Drive.
A few important things to know about AI image generation:
- Generation draws from your plan's shared credit pool. Credits are billed at a cost multiplier over the base generation cost. See the Plans & Quota article for exact credit amounts.
- If your plan's credits are used up, image generation will be blocked before it starts — you'll see a "credit exhausted" message. Generation will not begin and then fail partway through, so you won't be left with incomplete results.
- Credits are shared across your plan, so keep an eye on your usage if multiple team members are generating images.
⬆️ Uploading Your Own Creatives
You can upload existing images directly into Creative Drive. Uploaded assets are tied to the relevant brand and campaign, keeping everything organized alongside your AI-generated content.
🔀 Remixing Creatives
The remix feature lets you create variations of an existing creative. This is helpful when you want to test different versions of an ad without starting from scratch — for example, changing the layout, tone, or focus of an existing image.
👥 Team Review & Feedback
Share any creative to create a public link — useful for agencies. Your team sees the original vs. the new version and can like/dislike a creative by name, comment on it, and send it back, without needing their own Search Atlas seat.
🎯 Starting a New Build from a Creative
You can begin a new build directly from Creative Drive: pick a brand and product, then work from an embedded mini-Discover, your saved Discover ads, your existing account ads, or any image you upload. Videos are supported too.
🏷️ Curating and Organizing
Curate creatives with Like / Dislike and organize them with Add to folder. Assets created automatically by a Routine are tagged ROUTINE so you can tell them apart from manually built creatives.
⚠️ Known Issue: Creative Type Labels
There is a known cosmetic issue where a creative may occasionally display the wrong type label — for example, appearing as "Image" when it is a different format. This is a display-only issue and does not affect the creative itself or how it performs in your campaigns. A fix for the labeling is currently in progress.
🗂️ Staying Organized in Creative Drive
All creatives in Creative Drive are tied back to their brand and campaign, making it easy to find what you need and understand the context of each asset. Whether you're reviewing what's live, building something new, or pulling a past asset into a new campaign, everything is accessible from one hub.
If you have questions about Creative Drive or run into anything unexpected, start a live chat with us. Type "human teammate" at any time to connect with a real person on our team.