Social Hub is Search Atlas's multi-platform social media scheduler. It lets you create posts, schedule them across Facebook, Instagram, Twitter/X, and LinkedIn, generate AI content, manage approvals, and track post status — all from a calendar-based interface. This article covers the most common questions.
What platforms does Social Hub support?
Social Hub currently supports: Facebook (Pages), Instagram (Business/Creator accounts), Twitter/X, and LinkedIn (Pages). Each platform requires a separate OAuth connection. Personal Instagram accounts are not supported — you need an Instagram Business or Creator account linked to a Facebook Page.
How do I connect my social accounts?
Go to Social Hub → Project Settings (or Settings → Social Accounts) and click Connect Account. Choose your platform and follow the OAuth flow. For Instagram, you'll connect through Facebook first — make sure your Instagram Business account is linked to a Facebook Page in Meta Business settings before attempting to connect.
My social account token expired and posts are failing. How do I reconnect?
Go to your project's account connections list, find the affected platform, and click Reconnect. Complete the OAuth flow again — this refreshes the token. Social platform tokens expire on their own schedules (Meta tokens typically last 60 days; X tokens may expire sooner). ✅ Re-connecting does not delete your scheduled posts.
How do I create and schedule a post?
- Go to Social Media Scheduler → All Projects and select your project
- Click Create Post
- Write your caption, select target platforms, add images (upload, media library, or AI-generated), and set the publish date and time with timezone
- Choose approval type (see below), then save as Draft or move to Scheduled
💡 Alternatively, click any date/time slot in the Calendar View to create a post pre-filled with that time.
What are the approval workflow options?
| Approval Type | Behavior |
|---|---|
| Auto Publish | Posts go live at the scheduled time with no review needed |
| Approve for Publish | All posts require manual approval before publishing |
| Approve if Image | Posts with images require approval; text-only posts auto-publish |
| AI Images Only | Only posts with AI-generated images require approval |
Pending approvals are visible under Social → Pending Approvals.
My post shows "Partially Published." What does that mean?
Partially Published means some platforms succeeded and at least one failed. Check the per-platform status on the post — it shows a success or error for each network. ⚠️ Reconnect the failing platform's account if it's an auth error, then re-publish to that platform specifically.
Why are my Twitter/X posts missing AI-generated images while Facebook and Instagram have them?
Twitter/X has stricter API policies around automated image posting. AI-generated images may not always attach successfully to X posts depending on file size, format, or X's current API limits. As a workaround, upload the image manually before scheduling, or post to X without the image and add it from X's interface directly.
How does AI post generation work?
Inside the post editor, click Generate with AI, provide a topic, tone, and any key points, and the platform generates draft content per platform (respecting character limits for each network). You can edit the draft before scheduling. 💡 AI generation runs in the background and may take 30–60 seconds.
What is the Media Library?
Each Social Hub project has its own Media Library for storing images used in posts. You can upload images directly, or images generated with AI are stored automatically. Images in the library can be reused across multiple posts within the project.
Social Hub vs. GBP Posts — what is the difference?
These are two completely separate systems:
| Social Hub | GBP Posts | |
|---|---|---|
| Where | Social Media Scheduler | GBP Galactic → Posts |
| Destination | Facebook, Instagram, Twitter/X, LinkedIn | Google Business Profile (Google Maps/Search) |
| Audience | Social media followers | Google Search and Maps users |
They don't share content or scheduling. Enabling both means your content goes to different destinations independently.
My post is stuck in "Publishing" for a long time. What should I do?
If a post has been in "Publishing" status for more than 5 minutes, it may indicate a platform API timeout. Refresh the post status. ⚠️ If it hasn't resolved after 10 minutes, contact support with the post ID — they can check the publishing queue and retry the delivery.
How do I set the timezone for my scheduled posts?
Timezone is set at the account or project level. Check your Account Settings → Timezone and make sure it matches your intended publish timezone. Posts store explicit timezone data, so a mismatch between your browser's local time and your account timezone setting can cause posts to publish at unexpected times.
Can I manage multiple clients' social accounts from one Search Atlas account?
Yes. Create a separate Social Hub Project for each client — each project has its own connected accounts, approval workflows, and media library. ✅ Agency accounts can create unlimited projects and assign them to client sub-accounts through Agency Hub.