🎨 Customize AI Social Media Post Images

🎯 What This Guide Covers

When you use the AI social media scheduler, the platform generates images based on your post topic and caption. By default, those images use a generic style that may not reflect your brand—and occasionally may include visuals you did not intend. This article walks you through connecting your Brand Vault, adjusting image prompts, and setting exclusions so every generated image stays on-brand.

🗂️ Step 1: Open Your Social Media Project

1. In the left sidebar, click Social.
2. Select All Projects.
3. Click View next to the project you want to customize, or click Create Project if you do not have one yet.

Each project has its own image settings, so make sure you are inside the correct project before making changes.

🏢 Step 2: Connect Your Brand Vault

The Brand Vault stores your logo, brand colors, fonts, and tone-of-voice guidelines. When it is connected to a social project, the AI uses those assets as context when generating images.

1. From the header, click the apps-grid icon → More Features → Brand Vault.
2. Open the Brand Vault page.
3. If no vault is connected, select the vault that matches this project. If you have not created one yet, you can set one up from your account settings.
4. Upload your logo, set your primary and secondary brand colors, and add any brand-specific imagery you want the AI to reference.
5. Save your changes.

Once connected, the AI factors in your visual identity—colors, logo placement, and overall style—each time it generates a new image.

✏️ Step 3: Customize Image Generation

Within your social project settings, you can guide the AI on what kind of imagery is appropriate for your brand.

1. Inside your project, go to Settings and look for image generation or style options.
2. Add descriptive keywords you want the AI to favor—such as minimal flat-lay photography, outdoor lifestyle, abstract geometric shapes, or product close-up.
3. Add keywords for elements you want the AI to avoid—such as stock-photo clichés, text overlays, political imagery, or any other visuals not aligned with your brand.
4. If a visual style option is available, select the style that best fits your brand (e.g., Photographic, Illustration, Minimalist, or Brand-Colored).
5. Save your preferences.

The AI applies these rules to each new image it generates for your posts. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.