The Social tool allows you to create, edit, and schedule posts across your connected social media accounts. You can write content manually or use AI to generate captions, add media from your library or AI, and publish immediately or schedule for a later date.
This workflow is managed directly inside each project.
🔎 Step-by-Step Instructions
Step 1: Open the Post Editor
Navigate to:
Left Sidebar → Social → All Projects → [click the View button on the desired project] → Create post
Step 2: Select Channels
Choose where the post will be published:
- X (Twitter)
- Google Business Profile (GBP)
You can select one or multiple channels.
📌 Channel-specific notes:
- Instagram: An image is required to publish.
- Google Business Profile: Images are automatically checked and adjusted to meet GBP size and format standards.
Step 3: Write or Generate Caption
In the caption field:
- Enter your content manually
or
Click:
Create with AI
Then:
- Enter a prompt
- Generate caption
Step 4: Add Hashtags
Add relevant hashtags directly in the caption or in the hashtag field.
Step 5: Add Media
You can choose one of the following:
- Select from Media Library
- Go to Local → Media Library and click Upload
- Use Create with AI to generate images
📌 Note:
Images are required to publish an Instagram post.
📌 Note: Images must be under 5 MB. Files exceeding this limit may cause publish failures.
📌 For Google Business Profile posts, images are automatically checked and adjusted to meet GBP size and format standards.
Step 6: Choose Posting Option
You have two options:
Post Now
- By default, Post Now is toggled ON (publishes immediately)
Schedule Post mode
-
To schedule instead, toggle Post Now OFF — this will reveal the Date and Time fields for scheduling
-
Select:
- Date
- Time
Step 7: Save or Schedule
Click:
- The Schedule Post button to confirm your scheduled date and time (if scheduled)
- or publish immediately (if Post Now is enabled)
📌 What Happens Next
-
If approval is required:
-
The post will appear under Pending Review
⚠️ If a scheduled post awaiting approval is not approved before its scheduled date/time, you must re-schedule it before approving, otherwise publishing will fail.
-
-
If auto-post is enabled:
- The post will be published or scheduled directly
🧠 Key Notes
- You can post to multiple channels at once
- AI can generate both captions and images
- Media can be reused from the Media Library
- Scheduling depends on your project configuration
- Approval settings affect whether posts go live automatically
- An image is required to publish to Instagram
- Images must be under 5 MB to avoid publish failures
- For Google Business Profile, images are auto-adjusted to meet GBP standards
Creating and scheduling posts in Social allows you to maintain a consistent publishing workflow while combining manual control with AI-powered content generation. Whether you’re posting instantly or planning ahead, this feature ensures your content is delivered on time and aligned with your strategy.