✍️ Social Tool: Edit Posts and Content Sourcing

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📋 Overview

The Social tool in Search Atlas uses AI to generate ready-to-publish posts for your connected social accounts. This article covers what you should know about editing posts before they go live and how the AI sources content for your business.

✏️ How to Edit a Post Before Publishing

AI-generated posts in the Social tool can be reviewed and edited before they are scheduled or published. To edit a post, follow these steps:

  1. Navigate to the Social tool from the left-hand sidebar in Search Atlas.
  2. Locate the post you want to edit among the posts that have not yet been published.
  3. Click on the post to open it and make any changes you need to the post content.
  4. Once you are satisfied with your changes, confirm or re-schedule the post as needed to save your edits.

If a post has already been published, it cannot be edited retroactively within the tool — you would need to make changes directly on the social platform where it was published.

🔍 Where Does the AI Pull Content From?

The Social AI generates post content by drawing on information associated with your Search Atlas account. A key source is your business profile details — such as the business name, description, industry, and website URL you have entered in your account settings.

If the AI-generated content does not seem relevant to your business, review and update your business profile information in Local → Overview (GBP Profile Completion) / About tab to ensure all details are accurate and complete. Providing a more specific topic or prompt when generating a new post is also an effective way to improve output relevance.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.