The Social Scheduler stores all post times in UTC (Coordinated Universal Time) and displays them in your browser's local timezone. Enter a time when scheduling a post, and that post publishes at that exact local time — no manual timezone math required.
🕐 How UTC-Based Scheduling Works
When you create a scheduled post, the Social Scheduler converts the time you enter into UTC before saving it. When you return to view your scheduled posts, the Social Scheduler converts those UTC values back into your local timezone for display.
This two-way conversion means:
- The time shown in the Social Scheduler always reflects your local timezone.
- Posts fire at the correct local time regardless of your physical location or the server's location.
- Teammates in different timezones see scheduled post times displayed in their own local time.
📅 How to Schedule a Post in the Social Scheduler
- Go to Left sidebar → Social (Social Scheduler).
- Select the connected account and platform you want to post to.
- Compose your post content.
- Click the date and time picker and enter the time you want the post to publish. Enter your local time — the Social Scheduler converts it to UTC automatically.
- Click Schedule to confirm.
Your post appears in the calendar at the local time you entered. If the calendar shows the correct time, the post will publish at the right moment.
⚠️ Posts Scheduled Before the UTC Fix
A previous bug caused the Social Scheduler to store post times using the server's UTC+5 offset instead of true UTC. Users in timezones other than UTC+5 — for example, New York (UTC-5) — experienced posts publishing at the wrong time as a result.
This bug has been fixed. To make sure your upcoming posts publish correctly:
- Review any posts that were scheduled before this fix was released.
- Delete and reschedule any post where the displayed time does not match your intended publish time.
- All newly created scheduled posts use UTC-based storage and will publish at the correct local time.
💡 Tips for Accurate Scheduling
- Enter times in your local timezone. The Social Scheduler reads your browser's timezone automatically — you do not need to convert times manually before entering them.
- Verify your device's timezone is correct. If your operating system or browser is set to the wrong timezone, scheduled times will display and publish offset from what you intended. Correct the device timezone first, then reschedule any affected posts.
- Confirm in the calendar view after scheduling. Check that your post appears in the calendar at the exact local time you expect. A correctly displayed time in the calendar confirms the post will publish at the right moment.
🎯 The Social Scheduler now stores and displays all post times accurately using UTC, ensuring your posts publish exactly when you intend regardless of your timezone. If any existing post shows an unexpected publish time, delete and reschedule it — all new posts are saved correctly.