Search Atlas allows you to connect both:
- 📣 Facebook Ads → for campaign performance and optimization
- 👍 Facebook Pages → for engagement and page-level insights
Once connected, you can centralize your data and manage key marketing activities without leaving the platform. If you have Instagram accounts linked to your Facebook Business Manager, these will be available through the same connection process.
⚙️ How to Access Facebook Integrations
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Go to the top-right corner and click your profile (e.g., CSM T)
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Select Settings
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Click the Integrations tab (Settings page)
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Scroll to find:
- Facebook Ads
- Facebook Pages
🔗 Connecting Your Facebook Account
Step-by-step:
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Click ➕ Connect account under either:
- Facebook Ads
- Facebook Pages
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You will be redirected to Facebook login
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Choose your account and approve permissions
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Confirm access to:
- Ad accounts (for Ads)
- Pages (for Pages)
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Once connected, the account will appear as Connected (green status indicator) under the relevant integration in Settings → Integrations.
📣 Facebook Ads Integration
What you can do:
- Track ad performance
- Monitor audience engagement
- Analyze campaign results
- Optimize targeting strategies
Key value:
Centralizes campaign insights so you don't need to switch between platforms.
👍 Facebook Pages Integration
What you can do:
- Monitor page engagement
- Track post performance
- Analyze audience interactions
- Manage content visibility insights
Key value:
Gives you a clear view of how your content performs across your audience.
If scheduled posts fail with a Facebook identity-confirmation prompt, open the Facebook mobile app and complete the identity check, then retry the post from Search Atlas.
⚠️ Common Connection Notes
You must have admin or appropriate permissions in Facebook
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If no account is connected, you will see:
"No account connected"
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You can connect multiple accounts depending on your setup
🧠 Best Practices
- Connect both Ads + Pages for a complete performance view
- Use Ads data for conversion optimization
- Use Pages data for content and engagement strategy
- Regularly review performance inside Search Atlas instead of switching tools
❓ FAQ & Troubleshooting
Why can't I connect my Facebook account?
Make sure you are logged into the correct Facebook profile with the right permissions.
Can I connect multiple ad accounts?
Yes. If your Facebook Business Manager manages multiple ad accounts, all accessible accounts will be listed during the OAuth flow. Select each account you want to connect individually.
What's the difference between Ads and Pages integration?
- Ads → campaign performance
- Pages → engagement and content insights
Account shows "Not Connected" after a previous successful connection
If Facebook shows "Not Connected" after a previous successful connection, disconnect the account, then reconnect via ➕ Connect account and re-approve all permissions. Contact support if the status does not update.
Connecting your Facebook Ads and Pages unlocks a more complete view of your marketing performance inside Search Atlas.