📧 Add an Email Sender to Outreach Campaigns

📋 Overview

Before you can send emails through a digital outreach campaign in Search Atlas, you need to connect at least one email sender. You can complete your campaign setup — including data entry such as contact lists and messaging — before adding a sender, but a connected email address is required before any emails are actually sent.

🔍 Where to Find Campaigns

Digital outreach campaigns are located under the Authority section of the platform. Use the left sidebar to navigate there:

1. Click Authority in the left sidebar.
2. Select Campaigns from the sub-menu.

This is the only Campaigns section used for digital outreach and Digital PR work. Note that there is a separate Campaigns section under Ads in the sidebar — that area is for paid advertising only and is not used for email outreach.

✉️ How to Add an Email Sender

Follow these steps to connect an email address to your outreach campaign:

1. Navigate to Authority → Campaigns in the left sidebar.
2. Open the campaign you want to configure, or create a new one.
3. Look for the Sender or From field within the campaign settings.
4. Click the option to add or connect an email address.
5. Follow the on-screen prompts to authenticate and connect your email account.
6. Once connected, select that email address as the sender for your campaign.
7. Save your changes before proceeding to send.

⏱️ Why Isn't a Sender Required Before Data Entry?

Search Atlas is designed to let you complete the time-consuming parts of campaign setup — such as building your contact list, writing your outreach message, and configuring targeting — without needing to connect an email sender first. This means:

• You can start entering campaign data immediately, even before your email account is ready to connect.
• You will not be able to send any emails until a valid sender is connected.
• The platform will prompt you to add a sender when you attempt to launch or send the campaign.

This workflow is intentional — it prevents you from losing progress on a campaign just because you haven't set up your email credentials yet.

✅ Supported Email Accounts

Search Atlas supports connecting business email accounts for outreach. When connecting your sender, make sure you have access to the email account credentials or the necessary permissions to authenticate it. If your organisation uses OAuth-based login (such as Google Workspace or Microsoft 365), you will be guided through that authentication flow during setup.

⚠️ Troubleshooting Common Issues

• I don't see a Campaigns option under Authority: Make sure you are clicking Authority in the left sidebar, not Ads. Both sections have a Campaigns sub-page, but they serve different purposes.
• I can't find the sender field inside my campaign: Ensure the campaign is fully opened in edit mode, not just previewed. The sender field appears within the campaign configuration, not on the main Campaigns list view.
• My email failed to connect: Double-check that you have the correct credentials and that your email provider allows third-party app access. For Google accounts, ensure that access for less secure apps or OAuth permissions is enabled at the admin level.
• I completed data entry but can't send: This is expected if no sender has been added yet. Return to the campaign settings, add your email sender, and then proceed to send.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.