What Is the Brand Voice & Tone Profile?
The Brand Voice & Tone Profile is a feature inside Brand Vault that lets you define how your brand communicates — its personality, tone, and style. Once configured, this profile can be applied across content generation and ad copy tools so every output sounds consistent and on-brand.
How to Set Up Your Brand Voice & Tone Profile
Follow these steps to configure your Brand Voice & Tone Profile in Search Atlas:
- Log in to your Search Atlas account and navigate to Brand Vault from the main menu.
- Select the brand entry you want to configure, or create a new one if you have not yet added your brand.
- Open the Brand Voice & Tone Profile section within that brand entry.
- Fill in the tone and style fields — for example, choose a descriptor such as professional, conversational, or formal — and add any specific guidelines about how your brand communicates.
- Save your changes. Your profile will now be available to apply when generating content or ad copy across Search Atlas tools.
Once saved, look for the option to apply or select your Brand Voice profile inside content generation and ad creation tools. Selecting your profile there ensures every output reflects your configured tone and style.
Why Is Search Atlas Showing Continuous Buffering?
Continuous buffering — where the platform appears to load indefinitely without displaying content — is often caused by a browser cache issue, a conflicting extension, or a temporary network or session problem. Try the following steps in order before escalating:
- Hard-refresh the page. Press Ctrl + Shift + R (Windows) or Cmd + Shift + R (Mac) to force the browser to reload the page without using cached files.
- Clear your browser cache and cookies. Go to your browser settings, clear cached data and cookies for Search Atlas (or all sites), then reload the platform.
- Try an incognito or private window. Open a new incognito/private window and log in to Search Atlas. If the platform loads correctly, a browser extension is likely interfering.
- Disable browser extensions. If incognito resolves the issue, re-enable extensions one at a time to identify which one is causing the conflict, then disable or remove it.
- Try a different browser. Test in a second browser (e.g. Chrome, Firefox, Edge) to determine whether the issue is browser-specific.
- Try a different network. Switch from Wi-Fi to a mobile hotspot, or vice versa, to rule out a network or firewall issue.
- Log out and log back in. Sign out of Search Atlas completely, clear any saved session data, and sign in again to refresh your session.
If buffering persists after completing all of the steps above, the issue may require investigation by our support team. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.