🧠 What Is Search Atlas AI?
Search Atlas AI is a built-in intelligence layer that works across the platform to surface insights, prioritise recommendations, and help you make faster, smarter SEO decisions. It analyses your site data continuously and presents findings in a clear, actionable format — so you spend less time diagnosing problems and more time fixing them.
⚙️ What Does Search Atlas AI Do Automatically?
Search Atlas AI handles the analysis and recommendation side of SEO automatically. Here is what happens without any manual input from you:
- Site auditing: AI scans your site and categorises technical issues by severity.
- Prioritisation: Issues are ranked so you always know what to tackle first for the greatest impact.
- Keyword opportunity detection: AI identifies keyword gaps and ranking opportunities based on your existing content and competitors.
- Content suggestions: The platform surfaces topics and optimisation ideas aligned with your target keywords.
- Performance monitoring: Rankings and site metrics are tracked continuously and flagged when significant changes occur.
🛠️ What Requires Manual Action?
Search Atlas AI identifies and recommends — but it does not make changes to your website directly. Any fix that affects your live site must be implemented by you or your development team. Common manual actions include:
- Updating meta titles, descriptions, and on-page content based on AI suggestions.
- Resolving technical issues such as broken links, missing alt text, or slow page speed.
- Publishing or editing content informed by AI content recommendations.
- Responding to reviews or updating local listing information flagged in the Local section.
Think of Search Atlas AI as your expert SEO analyst — it tells you exactly what to do and why, and you carry out the changes on your site.
🚀 How to Create Your First Project
Getting started in Search Atlas takes just a few minutes. Follow these steps to create a project and begin analysing your site:
- Log in to your Search Atlas account.
- Go to Home.
- Click Create Project.
- Enter your website URL and give the project a recognisable name.
- Select your target country and primary language, then confirm.
- Search Atlas will begin crawling your site. Initial results typically appear within a few minutes depending on site size.
Once your project is set up, you can deepen your research using the sub-tools available under Keywords:
- Left sidebar → Keywords → Keyword Magic — discover new keyword opportunities.
- Left sidebar → Keywords → Rank Tracker — monitor your keyword positions over time.
- Left sidebar → Keywords → Keyword Gap — compare your keyword coverage against competitors.
📍 Setting Up Local SEO
If your business has a physical location or serves a local area, use the GBP Projects section to manage your Google Business Profile and local presence. Navigate via Left sidebar → Local → GBP Projects. From there you can access:
- Overview — a snapshot of your local SEO health.
- Posts — publish updates directly to your Google Business Profile.
- Reviews — monitor and respond to customer reviews.
- Local Citations — manage your business listings across directories.
- Media Library — organise images and assets for your local profiles.
- My Tasks — a to-do list of recommended local SEO actions.
💡 Tips for Getting the Most from Search Atlas AI
- Check recommendations regularly: AI insights update as your site and competitors change — weekly reviews keep you ahead.
- Act on high-priority issues first: The platform ranks issues by impact, so start at the top of each list.
- Use Rank Tracker after making changes: Track whether your manual fixes translate into ranking improvements.
- Connect all your tools: The more data Search Atlas has access to, the more accurate and personalised the AI recommendations become.
🙋 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.