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🗂️ Find Brand Vault and Playbook in Search Atlas

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview

Search Atlas provides two key features for managing your brand identity and content strategy: Brand Vault (sometimes called brand kit or context) and Playbook. Playbook is accessible from the left sidebar. Brand Vault has two ways to reach it — see below. This article walks you through finding and using each one.

🏷️ What Is Brand Vault?

Brand Vault is the central place where you store your brand's identity information — tone of voice, target audience, brand guidelines, and other contextual details. When you add information here, Search Atlas AI tools use it automatically to generate content that aligns with your brand.

📍 How to Find Brand Vault

Log in to Search Atlas, then use either method:

  1. Method 1 — Top-right menu: Click the More Features icon (grid icon, top-right of the platform, next to your account menu), then select Brand Vault.
  2. Method 2 — Left sidebar: Click OTTO SEO in the left sidebar, select All Sites, open your project, then click the Brand Vault button on the project dashboard.

If you don’t see Brand Vault in either location, confirm your plan includes it.

✏️ How to Modify Brand Vault

Once inside Brand Vault, you can add or update the following:

  • Brand name and description — your core identity details
  • Tone of voice — how your brand communicates (e.g., professional, friendly, authoritative)
  • Target audience — who your content is written for
  • Brand guidelines — specific rules or preferences for content creation
  • Keywords and topics — subjects central to your brand

After making changes, save your updates. All compatible AI tools in Search Atlas will automatically apply this context when generating content.

📋 What Is the Playbook?

The Playbook menu is where you access structured content strategies and workflow templates. It helps you plan and execute content campaigns using predefined processes tailored to your SEO goals.

📍 How to Find the Playbook Menu

  1. Log in to Search Atlas.
  2. Look at the left sidebar.
  3. Playbook is not available as a left sidebar item. The sidebar items are Home, Coworker, OTTO SEO, Site Metrics, AI Visibility, Local, Content, Ads, Keywords, Reports, Authority, Social, and Website Studio.

💡 Tips for Using Both Features Together

  • Set up your Brand Vault first before running Playbook workflows — this ensures AI-generated content reflects your brand voice from the start.
  • Return to Brand Vault any time your messaging, audience, or guidelines change.
  • Use Playbook to structure repeatable content processes without starting from scratch each time.

🛠️ Troubleshooting

If you cannot locate Brand Vault via the More Features menu, or Playbook in your sidebar, consider the following:

  • Plan access: Some features are available only on specific subscription tiers. Check your current plan to confirm both features are included.
  • Collapsed sidebar: If the sidebar is collapsed, click the expand icon to reveal all menu labels.
  • Browser cache: Try a hard refresh (Ctrl + Shift + R on Windows or Cmd + Shift + R on Mac) or open Search Atlas in a private/incognito window.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.